Content marketing conferences are a great way to grow your network and learn the latest marketing trends. Here are some of the best marketing events you plan to attend this year.
The greatest minds in the business and marketing industries understand how invaluable content marketing conferences are to the success of their company. In fact, these marketing events have become so integral that businesses plan entire calendars around them.
The goal of content marketing conferences has always been to gather people for a shared purpose, such as growing their contact lists, learning new business tactics, or discovering innovative solutions to their challenges. They are especially important for businesses that want to keep on top of the latest marketing trends and reach a wider audience through their content marketing efforts.
Content marketing conferences fall into three categories: live, virtual, and hybrid. Live, in-person events were the primary way to bring people together pre-pandemic. After all, it’s easier to build connections with speakers and peers through face-to-face interactions. However, the COVID-19 outbreak ushered in virtual events. Held entirely online, attendance became more convenient and less expensive.
With more than 66% of the U.S. population now fully vaccinated and travel restrictions eased, we are seeing a shift to hybrid events, where both in-person and online sessions are conducted. These combine the convenience of virtual events with the personal experience of live events, giving attendees the flexibility to pick the option that best suits their schedules.
If you own a business or work in content marketing and are looking to attend a few content marketing conferences this year, here are some of the best content marketing conferences you are not going to want to miss.
3 Cs of Content Creation Management
Also produced by Content Marketing Institute, the 3 Cs of Content Creation Management is a short one-hour webinar that was held live on April 21, but you can still register and watch the playback.
It features Robert Rose, the Chief Strategy Advisor at CMI, who speaks about the best practices in the development of a strategic planning process, which involves the 3 Cs: collaboration, calendaring, and communication. George Huff, CEO of planning platform Opal, also appears in the webinar for a practical discussion to help you understand the role content marketing plays in creating a cohesive brand experience.
The biggest international digital marketing conference series, DigiMarCon is set to hold 16 of its 31 events in the U.S. throughout 2023. Cities include Seattle, Chicago, Denver, Houston, San Francisco, and even Honolulu, among many others.
Similar to other DigiMarCon events worldwide, these content marketing conferences will cover topics such as data and analytics, mobile marketing, targeting and optimization, branded search, and so much more. Speakers for the Philadelphia conference haven’t been announced yet, but you can expect to see numerous thought-provoking presenters on the stage (or online). Previous 2023 conference speakers include Karen De Amat, Founder and President of Social Behavior; Russ Macumber, Strategy Director and GM of Impressive Digital; and Jon Kagan, VP of Search of Cogniscient Media.
Attending DigiMarCon means you’ll head back to work with new, actionable tactics, best practices, and insights on emerging technologies that can empower your business. Beyond this invaluable learning opportunity, you will be surrounded by peers who implement the same strategies and experience the same pain points. The best part is that you’ll get to immerse yourself in the local culture and cuisine of some of the premier cities across the globe.
Hosted by content strategy consulting company Brain Traffic, Confab brings together professionals from all facets of content strategy to provide insights into a broad spectrum of interrelated topics.
The annual program includes talks about website content strategy, career growth in content, and SEO for findability, content accessibility, and inclusivity. With a lineup of at least 39 speakers, Confab is sure to leave you filled with fresh ideas. Among the notable speakers are Candi Williams, Bumble’s Head of Content Design; Andy Welfle, manager at Adobe; and Kristina Halvorson, Confab’s founder.
The workshops at Confab will provide you with hands-on learning and the opportunity to connect to other content strategy teams. On top of seeing experts and getting tips from them in person, you can also expect to meet (and potentially hire) other like-minded people in the space. All Confab talks will be recorded and included with every ticket to let you revisit the videos all year long.
Confab is scheduled for May 9-12 at the Hyatt Regency Minneapolis in Minnesota.
Digital Summit Series
While the Digital Summit Series only holds regional events in select states, it has all the ingredients of any other national content marketing conference: impactful speakers, networking opportunities, and jam-packed sessions. The earliest of these regional content marketing conferences is set to happen May 23-24 in Philadelphia, Pennsylvania.
Speakers like Jenny Hoffman from Spotify, Meredith Howard from Deloitte, and Purna Virji from LinkedIn will be talking about such topics as creating effective content marketing strategies, SEO tips, and tricks, and email copywriting. With more than 30 confirmed sessions and three four-hour in-depth Masterclasses, there is sure to be something of interest for every marketing nerd that attends.
These enlightening sessions alone make the Digital Summit worth attending. But if you need more convincing, you’ll be glad to know that you will meet not only seasoned marketers in this event but also high-profile MarTech vendors who will get you up to speed with the latest marketing solutions.
The Digital Summit Series is hosted by the Naylor Association Solutions, which provides event management solutions.
Gartner Marketing Symposium XPO
Gartner Marketing Symposium XPO, happening virtually May 23-25, is a premier event for CMOs and marketing professionals that you don’t want to miss. At this Gartner-sponsored conference, you’ll explore five trendy topics in marketing today: strategic brand management, communication strategy, customer journey management, investments in channel and commerce, and the changing role of marketing in the organization.
Among the keynote speakers who are scheduled to appear at the event are New York Times best-selling author Luvvie Ajayi Jones, EXOS CEO Sarah Robb O’Hagan, and Gartner’s Senior Directors Kristina LaRocca-Cerrone and Michael McCune.
Beyond being an excellent space to learn and network, Gartner Marketing Symposium XPO gives you the opportunity to discover and evaluate leading solution providers. You’ll also get a 30-minute one-on-one dialogue with a Gartner specialist, who is ready to answer any questions you have and give you expert advice. Attending with your team is even better, as you can make the most out of the conference’s seven tracks.
ANA Masters of B2B Marketing Conference
If you’re running a B2B company, the ANA Masters of B2B Marketing Conference is an excellent conference for you or your team. It is presented by LinkedIn and focuses on the current trends and popular themes in the marketing space. The 2023 conference includes sessions on account-based marketing, the use of storytelling, and tips on improving the B2B buying experience.
Dozens of notable speakers will be gracing the stage, including Salesforce’s VP of Content and Customer Marketing Jessica Bergmann, LinkedIn’s The B2B Institute Partnership Lead Derek Yueh, and Bloomberg Media’s Global Chief Marketing Officer Anna Kawalerski.
The ANA Masters of B2B Marketing Conference will take place May 23-25 at the Fairmont Scottsdale Princess in Scottsdale, Arizona. Virtual sessions will be held simultaneously through an event platform powered by the AI event matchmaking service Grip.
Similar to Content Marketing World, the ContentTECH Summit is hosted by Content Marketing Institute (CMI) and will run from May 31 to June 22 in San Diego, California.
Content marketing conferences teach you how to leverage tech tools and strategies to achieve the best results for your content program at this event. Session tracks focus on four main areas: content strategy, content operations, content management, and the future of content. You’ll get these juicy insights straight from pioneers and practitioners such as Reltio’s Senior Director for Self Help and Content Strategy Megan Gilhooly; Fanatics Director of Product Content Marketing Christine Morrison; and marketing strategist Michael Barber.
ContentTECH’s program this year aims to equip you with fresh ideas and actionable tips you can implement in your digital marketing plan straight away. All vice presidents, senior directors, and directors working in marketing are invited to attend, so you’ll get the chance to meet and talk to people who share the same pain points.
A two-day marketing conference hosted by leading digital marketing agency Brainlabs, SearchLove aims to upgrade your skills with insightful sessions led by industry thought leaders and experts. Among the faces, you’ll see at the event are Rand Fishkin, SparkToro’s co-founder and CEO; Andi Jarvis, Eximo Marketing’s Strategy Director; and Leslie To, 3Q Digital’s former Vice President of SEO. They will be covering a broad range of topics, from content creation and optimization to analytics and search.
Apart from getting you up to speed on the latest digital marketing trends, SearchLove also makes it easy to grow your network. Chat with your fellow attendees at the SearchLove Party and get firsthand advice from the speakers during the intimate VIP dinner (for VIP ticket holders only).
The conference will run June 20-21 at the Logan Philadelphia, Curio Collection by Hilton in Philadelphia, Pennsylvania.
The Social Fresh Conference brings Social Media Managers across the country together for a three-day event packed with talks on boosting organic engagement, developing better content, and streamlining the content process. It is an opportunity to hear from social media experts like Saad Khan, Senior Social Lead at Shopify; Tatiana Holifield, Head of Brand Social at Hulu; and Lucy Kemmitz, Social Media Lead at Audi. At least 17 other industry professionals will join them at the event, and many more will be announced soon.
Hosted by social media conference and training company Social Fresh, the Social Fresh Conference 2023 is slated to be held June 21-23 at the Knight Theater in Charlotte, North Carolina. Virtual passes are also available.
MozCon, hosted by SEO software company Moz, is set for July 11-13 at the Washington State Convention Center (WSCC) in Seattle. While other content marketing conferences accept speaker pitches, this marketing conference handpicks its lineup to give you nothing but high-quality talks. Included in this year’s event are Crystal Carter, Wix’s Head of SEO Comms; Lidia Infante, BigCommerce’s Senior SEO Manager; and Tom Capper, Moz’s Senior Search Specialist.
Although the schedule for MozCon 2023 is yet to be released, you can expect talks on various topics from the SEO space. Last year, there were sessions on link strategy, indexability, and marketing tools.
Unlike other content marketing conferences, MozCon is single-tracked, so you won’t miss any sessions and will fully benefit from the event. MozCon also offers opportunities to meet expert marketers and vendors and provides access to free tools, tutorials, and recorded videos. The best part is that Moz users get a discount on top of early-bird pricing.
Held annually and sponsored by HubSpot, Inbound connects industry leaders in sales, marketing, revenue, and customer success from more than 160 countries. This year, the conference will be a hybrid event, with both online and in-person sessions in Boston, Massachusetts, happening simultaneously from September 6-9.
While the speaker lineup and agenda have yet to be announced, Inbound 2023 is sure to be as value-packed as its other conferences from the past decade. Topics from last year included Google Ad hacks, HubSpot how-tos, and SEO strategies from speakers like HubSpot’s co-founder Brian Halligan, Blueland’s co-founder Sarah Paiji Yoo, and the highlight of the event, Oprah Winfrey.
Based on the last conference, you can expect to learn some of the biggest secrets to maximizing HubSpot and have the opportunity to attend a sponsored meet-up with different people who also use the platform. This four-day event will be jam-packed with value and with a crowd of marketers you can add to your contact list.
FinCon 2022, running September 7-10, is the digital marketing event of the year for creators in the personal finance niche. Attracting a diverse group ranging from bloggers and authors to YouTubers and podcasters, the annual event is expected to bring together more than 2000 attendees in the World Trade Center Marriott in Orlando, Florida.
This year, FinCon’s agenda covers an equally broad range of topics divided into several tracks: money talks, blogging, social media, video, podcasting, and journalism, to name a few. There will be three Main Stage Sessions featuring TED Talk-style presentations and more than 65 other breakout sessions. Allison Baggerly of the Inspired Budget podcast, Anthony O’Neal of bestselling book Debt-Free Degree, and Pete McPherson of Do You Even Blog are just three of the many speakers set to grace the stage.
More than a learning event, FinCon features its own take on an expo hall, the FinCon Central, where you can meet a host of companies looking to collaborate with creators in the space. You’ll also get to network with peers and enjoy small-group field trips to local attractions.
Content Marketing World Conference & Expo
Slated to be held September 13-16 at the Huntington Convention Center of Cleveland in Ohio, the Content Marketing World Conference & Expo is one of the biggest learning opportunities for marketing and content practitioners this year.
Annual content marketing conferences such as the CMWC&E are hosted by the Content Marketing Institute (CMI) and hold more than 100 sessions. They cover topics such as agency strategies, social media, search engine optimization, and content development. At least 30 speakers will take the stage, including Kim Sterling, who heads Adobe Stock’s content strategy, and Tequia Burt, Editor in Chief of the LinkedIn Marketing Solutions Blog.
Equipping you with value-packed speeches and workshops, the event aims to deliver actionable takeaways and practical ideas you can implement as soon as you head back to work. Business leaders and managers like you will discover the secrets behind successful content marketing. Meanwhile, marketing and content professionals will learn the best ways to develop effective content marketing strategies, and content managers and creators will better understand how to make good content great. On top of that, you’ll be able to engage with and get eye-opening advice from marketing leaders in the industry.
An online event will also be held on September 21-22 for marketers that can’t make it to the in-person conference.
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