Measuring the effectiveness of your marketing efforts is key to determining whether or not your investment is worth it. It’s the same for content marketing. A lot of brands are now using content to help…

If you’ve been looking for ways to drive traffic to your blog, you may have come across some techniques that could take months or even years before you see any real results. Many of us…

In the age of content marketing, SEO, and a highly saturated online marketplace, the content creation process is crucial. As a brand, you spend a pretty penny and invest a lot of time in creating…

In the past, it was easier for a company to attract new customers with minimal marketing and advertising. But, over the last ten years or so, the buyer’s journey has transformed into an experience. If…

The key to reaching anyone in the business sphere is understanding a business’s interests. Creating content that connects with an audience means finding ways to match those interests and distributing it where they are likely…

Let’s pretend this is the first article you have ever read on how to create more interest in your products. We would define content marketing in today’s’ environment, tell you tried and true methods, and…

Let’s talk teamwork. No matter if it’s an office setting or a freelance team some content creators are already skilled at navigating their way around social media and vice versa. But for most, just because…

Social media networks are the home to billions of active users. You have Facebook boasting a whopping 2.2 billion active users and Instagram with a solid billion (and rising). Since 2014, Instagram has grown steadily…

For a long time, businesses focused on building marketing campaigns with short-term results. Investing in ads was great decades ago when they were the only way brands could get their message in front of consumers.…

There’s a big difference between creating content marketing pieces and crafting thought-leadership. In marketing, you are creating content that attempts to move people to action.  You may want them to buy your product or service,…

Nearly two decades after the term “content marketing” was coined and brands began implementing the approach for their digital strategies, it’s easy to see why it remains one of the premier ways for B2B brands…

When you’re in need of a product or service, do you simply go out and buy the first one you find? Likely not. So why would you hire the first social media agency you find?…

The most successful B2B marketers spent 40% of their total marketing budgets on content marketing in 2018. More and more businesses are realizing the value, and the ROI, of content. Unfortunately, not all companies are…

You’re a driven professional and want to make an impact in your workplace.  You want to improve the company, improve your ownership stake or career options, and be a force for positive growth in your…

Every business has the same goal – to reach more of the right audience to boost their sales. However, more than a few are missing their mark each quarter. Why is this? Well, it may…

Appealing to the consumers in the digital age isn’t always simple. How it pans out for your business all depends on the venues and methods you implement into your digital marketing strategy. If you happen…

With more than three billion people using social media, it’s no wonder that entrepreneurs have started capitalizing on it for business purposes. According to Social Media Examiner, 97 percent of marketers are currently using social…

It sounds easy.  Sit down and write interesting things about your business, your products or services, or common customer questions. In actuality, writing compelling blog content that will get read and help drive traffic to…

It’s no secret that blogging is good for business. Adding a blog to your website gives you the chance to implement new and evolving SEO tactics to boost your search engine ranking and increase traffic…

You might want to dismiss “thought leadership” as just another one of those marketing buzzwords, but the fact of the matter is that people defined as thought leaders are seen as trustworthy authorities in their…