Your brand voice isn’t so much about what you say. It’s about how you say it. Sometimes it’s more compelling to show rather than to tell. With that in mind, here are several examples of…

If you’re willing to spend money,  paid search, display advertising, and social media ads will help build your brand and drive traffic.  Advertising works, but there’s a price to pay. It’s not the only way…

According to a recent survey, about 53% of businesses are spending time and money on content marketing. Surveys aren’t always accurate, of course. The percentage of companies using content marketing is probably much higher. It…

Every article you publish, every image you post to social media, and every email you send isn’t just “content marketing” in the strictest sense — it’s a reflection of who you are as a company.…

With more than 4 billion people around the world now logging onto sites like Facebook, Instagram, and Twitter, there’s never been a better time to get in on the potential outreach of both paid and…

Crafting content is hard. Crafting good content? Even harder. If you’ve been writing for a while, you know how time-consuming it can be to create a good piece of content. So it can be tempting…

There are an astounding 2.5 quintillion bytes of data created on a daily basis.  Let that sink in for a moment.  In fact, how many people even know what a quintillion is? What we do…

There’s an ongoing debate about content marketing and SEO. Some don’t see that the two go hand-in-hand.  And that one shouldn’t exist without the other.  However, there still exists general content, which differs from SEO…

We know that both B2C and B2B buyers now do more research than ever before reaching out to companies.  In fact, 70 percent of consumers say they prefer to learn about a product or service…

Content comes in all forms and sizes. For some, finding the right fit for your audience is like Prince Charming walking around with a glass slipper looking for Cinderella.  This is likely why only 42%…

Google “content marketing quotes” and you’ll undoubtedly come across a seemingly endless stream of advice, insights, and ideas from the best in the biz: the Rand Fishkins, Neil Patels, and Heidi Cohens of the world.…

When you think of marketing, what comes to mind? If you’re used to traditional forms of marketing, then commercials, billboards, radio ads, and magazine spreads likely come to mind. In a sense, marketing is a…

As a small or medium business owner, you have to be wary of how you allocate your dollars for marketing. After all, you don’t have a bottomless budget to spend on commercials and billboards. So,…

Why are more than half of professional marketers creating at least one piece of content daily? Maybe it’s because content marketing costs 62% less than traditional marketing and generates 3x the leads. Another (not so)…

Every good business today, no matter how big or small, relies on social media to promote its brand. Aside from being an easy way to get a brand’s name out there and boost business, social…

More and more brands are attempting to spruce up their content marketing campaigns with humor – and we are not just talking about B2C brands. B2B companies are beginning to understand that the people they’re…

As a business, no matter what product or service you sell – a blog can be a crucial aspect of your content marketing efforts. A business blog is yours. It is a channel you own,…

What does your sales cycle length say about your sales pipeline? If it’s taking too long to close a sale, then it goes to show there are clogs in your pipework that need fixing. About…