Do you want to reach more potential customers and skyrocket your revenue? Or are you looking for ways to maximize the ROI of your marketing campaigns? Perhaps you’d like to build a brand and establish your business as an industry authority. If your answer to any of the above questions is a resounding “yes”, it’s high time you start developing an inbound marketing strategy.
Whether you’re a digital marketer or an entrepreneur, you must prioritize inbound marketing to rise above your competitors. Unlike traditional advertising, inbound marketing involves attracting potential customers to your brand by offering valuable content and outstanding customer experience. It’s a great way to win the trust of your target audience and convert them into loyal brand promoters.
Are you wondering how to build your inbound marketing strategy from scratch? To begin with, provide your potential and existing customers with top-notch content at every stage of the buyer’s journey. Your content should resolve their problems, answer their queries, and help uplift or enrich their lives.
If you want to build a powerful inbound marketing strategy, make sure you leverage the following types of content.
1. Blog Posts
Launching a niche-specific, well-researched, and insightful blog is the stepping stone of every content marketing strategy. Blog posts are likely the first touchpoint between your potential customers and your brand. They are instrumental in amplifying brand awareness, reputation, and authority. If you regularly publish valuable and meaningful blog posts, your potential customers perceive your brand as the go-to solution for their queries.
Image via Neil Patel
Every blog post you publish should address the queries and pain points of your target audience. Outline an editorial calendar to maintain a consistent publishing and distribution schedule. Additionally, you should develop a robust search engine optimization strategy for your blog. Don’t forget to use images, videos, subheadings, and lists to make your blog posts visually attractive.
Podcasting is an excellent way of growing your audience and reinforcing your authority. The best part is that one doesn’t have to be glued to a smartphone or computer screen to listen to an episode. Instead, people can listen to their favorite podcasts at their convenience, while they’re driving, running errands, or finishing household chores. Additionally, podcasts are more engaging and informal, thus helping showcase your brand’s humane side.
Image via Smart Passive Income
Make your podcast more engaging by inviting industry experts and influencers as guest speakers. You can also host live episodes to directly interact with your listeners. Don’t forget to create a stellar podcast website and add transcripts to each episode.
Not everyone has the time to read a 3000-word blog post or listen to an hour-long podcast. Infographics are a great way to convert long-form content into a visually engaging and shareable format. They work particularly well for showcasing data, statistics, and workflows.
Image via Visually
If the infographic resonates with your audience, they will likely share it further, thus amplifying your reach. It can even become viral and continue to garner traction long after you’ve created it. You can publish infographics on your blog and social media profiles.
4. E-books, Guides, & Whitepapers
If you want to convert website visitors into leads, use e-books, ultimate guides, and whitepapers as lead magnets. Make sure your content is well-researched, comprehensive, and factual. Include relevant examples, statistics, graphs, images, and videos to further enhance its value. Use eye-catching pop-up forms, landing pages, and calls-to-action (CTAs) to showcase these lead magnets.
Image via Search Engine Journal
A webinar is an excellent tool for generating leads and directly communicating with your potential customers. It helps you delve deeper into their minds to unerstand their needs and expectations. Additionally, it lets you convey crucial information in an engaging, interactive, and informal manner. You can even use webinars to soft-pitch your products/services.
Image via HubSpot
6. Case Studies
A case study is a specialized form of content that showcases the work you’ve done for your customers. You can use it to highlight how a particular customer has benefited by using your products/services. It’s particularly useful for positioning your brand as the right solution to your audience’s problems. This, in turn, helps you give the final nudge to active leads and convince them to choose your brand.
Image via HubSpot
You can’t build a traction-worthy content marketing strategy without including videos. From social media posts to customer testimonials – you can use videos at every stage of inbound marketing. They’re extremely engaging and have the potential to become viral.
Image via Facebook
Repurpose your blog posts and podcasts into snappy videos for social media. You can even leverage videos to highlight product features and benefits. Additionally, you can create useful tutorials and guides to let customers help your products.
What type of content do you use in your inbound marketing strategy? Share your views in the comments section below.
Schedule a time with one of our expert content marketing strategists and let’s get your content marketing plan into the next gear. We will even create a FREE Content Marketing Playbook to kickstart a partnership with you.