What evidence can you share that demonstrates the impact of the engagement?
WriteForMe did a great job at taking everything we gave them and creating content for us. They worked quickly, and the team was well-organized. Overall, they were a huge time-saver. They performed keyword research, came up with blog titles, developed outlines, and wrote the content.
Writing content takes time, and a lot of steps are involved in creating a single written piece. They saved us hours of work so we could focus on other areas of our job. They served as an extension of our content marketing team.
How did WriteForMe perform from a project management standpoint?
We had weekly meetings with the content strategist, and she did a great job providing us with agenda, which she’d send ahead of time. As a result, we knew exactly what to expect in each meeting. We also had time to prepare for the discussions and review the agenda. If we needed to add anything to the agenda, we could email her and she’d add it. They were always easy to get in touch with; we didn’t have to communicate a lot using emails because our weekly calls were truly efficient.
In terms of tools, we used AirTable to monitor the content production process; I could see if something was in outline development or if it had been written and ready for editing. Simply put, everything was well-organized, and we always knew what they were doing. We also used StoryChief to post our blogs.
They also did a great job meeting deadlines. For context, we wanted to have one blog post per week, and they managed their time based on that — they always hit deadlines. If we needed time-sensitive blog posts, they were able to prioritize them and deliver the posts when we needed them.
What did you find most impressive about them?
WriteForMe did everything we needed them to do; from content strategy to outline development to writing and posting the blog articles to our website. They were well-organized, reliable, and easy to work with. Knowing that they have a wide variety of clients, I think they did a great job getting up to speed on our industry and being able to write for our audience.
However, they also provided us with the option to do just the content strategy and hand it off to someone else to write. They also had clients in various industries so they could adapt well to different needs — an important quality for a content agency.
Are there any areas they could improve?
This is the feedback I’d say to any content writer: there’s always room to improve writing — a perfect content writer doesn’t exist. When writing a piece of content, whether it’s an email, a blog post, or a pillar page, look at what they’re writing and edit any awkward sentences or phrases. Be direct and concise. Don’t use filler copy or fluffy language.
They have to make things align with the client’s expectations. Every piece of content should be helpful and provide advice that the reader can pull from the content itself. This is the feedback I’d say to any content writer: there’s always room to improve your writing. Once you’ve written a piece, edit your work. Cut the fluff, remove the filler copy, and revise the awkward sentences and phrases. Be direct and concise. Every piece of content should be helpful and provide advice that the reader can use.
Do you have any advice for potential customers?
You should know exactly what you want your content, blog, or resource center to accomplish. Be extremely clear on that so that WriteForMe can provide content that truly aligns with your vision and goals.
Be ready to provide persona documents and set them up with a product demo. You can also share content from your resource center that you want them to emulate. The more information you provide them with, the better the quality of their outputs will be.
On top of that, an open line of communication is important. If you have positive or constructive feedback, be sure to share that with them. That’s how they’ll continue to become stronger writers.