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Case Studies - Content Marketing & Blog Writing Services for SaaS Company

THE PROJECT Content Marketing & Blog Writing Services for SaaS Company

  • SEO & PPC Content Marketing
  • Less than $10,000
  • Aug. 2021 - Apr. 2022
Project summary:

WriteForMe provided content writing services for a SaaS company’s marketing efforts. They researched keywords, developed outlines, and wrote posts for the firm’s blogs. They also created content strategies.

THE REVIEW "WriteForMe essentially served as an extension of our content team."

APR 8, 2022

Feedback summary:

The company was happy with WriteForMe’s performance. The team was highly organized and did plenty of things that saved the client’s time and resources. Essentially, they served as an extension of the firm’s content team. They met deadlines and were able to prioritize time-sensitive tasks easily.

THE REVIEWER Content Marketing Manager, SaaS Company

  • Healthcare
  • 201-500 Employees
  • Chicago, Illinois
  • Phone Interview
  • Verified


Introduce your business and what you do there.

I’m the content marketing manager at a SaaS company that serves the dental industry. Specifically, we provide solutions to the front offices of dental practices; we offer marketing and patient communication tools to make their work lives easier and create positive patient experiences that keep them coming back to their practice.


What challenge were you trying to address with WriteForMe?

We hired WriteForMe because our content team was small — there were only three of us — and we also experienced some turnover. At the same time, we were being pulled in many directions. As a result, we needed an agency that we could partner with to help us develop more SEO-focused and educational blog content and keep our blog active.


What was the scope of their involvement?
WriteForMe essentially served as an extension of our content team; they performed keyword research and provided outlines for us. They also wrote the blog posts and published them for us. That way, all I had to do on my end was edit the blog content and work with our design team to get images for the post.

What is the team composition?
Our primary point of contact was a content strategist. We also worked with their content marketing manager who also served as the project manager. They had a team of writers who created the outlines and wrote the content.

How did you come to work with WriteForMe?
Our former content director found them. We hoped to lay a foundation for our content, which we wanted to be helpful while providing tactical advice to our audience. That was the reason we engaged them.

How much have you invested with them?
We spent $5,000–$10,000.

What is the status of this engagement?
Our partnership lasted from August 2021–April 2022.


What evidence can you share that demonstrates the impact of the engagement?
WriteForMe did a great job at taking everything we gave them and creating content for us. They worked quickly, and the team was well-organized. Overall, they were a huge time-saver. They performed keyword research, came up with blog titles, developed outlines, and wrote the content.

Writing content takes time, and a lot of steps are involved in creating a single written piece. They saved us hours of work so we could focus on other areas of our job. They served as an extension of our content marketing team.

How did WriteForMe perform from a project management standpoint?
We had weekly meetings with the content strategist, and she did a great job providing us with agenda, which she’d send ahead of time. As a result, we knew exactly what to expect in each meeting. We also had time to prepare for the discussions and review the agenda. If we needed to add anything to the agenda, we could email her and she’d add it. They were always easy to get in touch with; we didn’t have to communicate a lot using emails because our weekly calls were truly efficient.

In terms of tools, we used AirTable to monitor the content production process; I could see if something was in outline development or if it had been written and ready for editing. Simply put, everything was well-organized, and we always knew what they were doing. We also used StoryChief to post our blogs.

They also did a great job meeting deadlines. For context, we wanted to have one blog post per week, and they managed their time based on that — they always hit deadlines. If we needed time-sensitive blog posts, they were able to prioritize them and deliver the posts when we needed them.

What did you find most impressive about them?
WriteForMe did everything we needed them to do; from content strategy to outline development to writing and posting the blog articles to our website. They were well-organized, reliable, and easy to work with. Knowing that they have a wide variety of clients, I think they did a great job getting up to speed on our industry and being able to write for our audience.

However, they also provided us with the option to do just the content strategy and hand it off to someone else to write. They also had clients in various industries so they could adapt well to different needs — an important quality for a content agency.

Are there any areas they could improve?
This is the feedback I’d say to any content writer: there’s always room to improve writing — a perfect content writer doesn’t exist. When writing a piece of content, whether it’s an email, a blog post, or a pillar page, look at what they’re writing and edit any awkward sentences or phrases. Be direct and concise. Don’t use filler copy or fluffy language.

They have to make things align with the client’s expectations. Every piece of content should be helpful and provide advice that the reader can pull from the content itself. This is the feedback I’d say to any content writer: there’s always room to improve your writing. Once you’ve written a piece, edit your work. Cut the fluff, remove the filler copy, and revise the awkward sentences and phrases. Be direct and concise. Every piece of content should be helpful and provide advice that the reader can use.

Do you have any advice for potential customers?
You should know exactly what you want your content, blog, or resource center to accomplish. Be extremely clear on that so that WriteForMe can provide content that truly aligns with your vision and goals.

Be ready to provide persona documents and set them up with a product demo. You can also share content from your resource center that you want them to emulate. The more information you provide them with, the better the quality of their outputs will be.

On top of that, an open line of communication is important. If you have positive or constructive feedback, be sure to share that with them. That’s how they’ll continue to become stronger writers.

Overall Score
  • 5.0 Scheduling
  • 0.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
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