Case Studies - Content Marketing for Bridal Shop
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A bridal shop has hired WriteForMe for content marketing support. The team is responsible for fixing the web content generating blog posts. They have also listed keywords and suggestions for topics.
Please describe your company and your position there.
I’m the owner of an eCommerce Bridal Shop. We provide bridal attires and accessories to customers.
For what projects/services did your company hire WriteForMe?
We are a start-up company who are looking for improving SEO of our new eCommerce website. This includes but is not limited to fixing our website content and generating blog posts.
How did you select this vendor and what were the deciding factors?
We searched a few different content writing services online and discover WriteForMe. After going over the marketing content playbook together, we decided to work with them. We appreciate the personalized service they provide. They spent time getting to know your company’s vision, scope, and goal before they start the planning.
Describe the project in detail and walk through the stages of the project.
After reviewing our current SEO and competitor analysis (marketing content playbook), they listed out a few keywords and suggestions on the initial blog topics. Each blog post is posted after our approval. We have weekly meetings with the account manager to ensure everyone is on the same page and is satisfied with the results. It’s also a good time to discuss any new topics and ideas.
How many resources from the vendor’s team worked with you, and what were their positions?
At first, we chatted with Jamie to go over Content Marketing Playbook and get a general idea of content planning. Then we were assigned an account manager, Chris. After working with Chris for 2 months, we start working with another account manager, Diane, and her team member, Angie.
Can you share any outcomes from the project that demonstrate progress or success?
Our new blogs and backlinks has increased our organic search by 30% in 3 months. We use their blog contents to make e-newsletter, and the click rate has increased by 25%. The contents are very well written.
How effective was the workflow between your team and theirs?
Email is the main channel of communication. They always send the outlines through email for approval before they move on to the actual content writing. We have one 30 minutes virtual meeting every week to review any questions, concerns, or comments. They also use airtable as a mater sheet to keep track of all the plans and documents. It is very organized and they always complete it on time.
What did you find most impressive or unique about this company?
I am impressed by how personalized their service can be. The weekly 30 minutes meeting is a time when I can address my business goal/need. And even I don’t have a clear plan, the account manager, Diane, is able to assist and plan out the strategy with me.
Are there any areas for improvement or something they could have done differently?
We had an unpleasant experience with our previous account manager. It’s just an individual case. But it might be great to work on the internal training on your team.
With WriteForMe’s well-written blog content, the organic search and click rate have increased significantly. The team always sends an outline for approval before moving to the writing process and holds weekly meetings to address questions, concerns, and feedback. They are well-organized and on time.