Can you share any outcomes from the project that demonstrate progress or success?
Over the course of the past 3 months we have seen consistent increases in our LinkedIn following and blog traffic. The content is also being received on LinkedIn, prompting good comments and conversations. This is an ongoing projects, and I expect we’ll see continued improvements along these lines going forward. The content will also be re-packaged into ebooks and other lead generation-oriented deliverables as we build up our number of articles over the coming months.
How effective was the workflow between your team and theirs?
Our workflow has been very good: clear, consistent communication with our Strategist, quick response to request for edits, changes, or rewrites.
What did you find most impressive or unique about this company?
The quality of writing is very high, and their ability to learn about and grasp new information, new solutions, and new technology and translate that into easy to digest lightweight blog content is very strong. They’re also just a pleasure to work with.
Are there any areas for improvement or something they could have done differently?
Sometimes there are a few too many versions of the same draft floating around, which can make it difficult to figure out what content needs to be reviewed, what content is a down-level version that has been rewritten or retitled, etc. However, this was only really an issue with the earliest drafts, when the writers were still learning about our products and technology.