Please describe your company and your position there.
Shape and execute content strategy as the first dedicated Content Marketing Manager to showcase how restaurant, retail, and other multi-unit operators use our company in 60,000+ locations across 100+ countries.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire WriteForMe?
We hired WriteForMe to produce evergreen content for our blog while we worked on a quarter-long research project and wouldn’t have the bandwidth to dedicate to the blog.
How did you select WriteForMe and what were the deciding factors?
WriteForMe had worked with Zenput prior to me joining. The existing relationship and need to start quickly helped shape that decision.
Describe the project in detail and walk through the stages of the project.
We provided an overview of our goals and WriteForMe created content to be used on our blog related to our goals.
How many resources from the WriteForMe team worked with you, and what were their positions?
Our account manager, Diane, was fantastic. She acted as the liaison between what we wanted to be outlined, what needed to be delivered to the writer, and everything in between. She kept us on track and was happy to brainstorm when needed. She is very organized and always sent meeting agendas and recaps to keep us focused.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our blog traffic has grown.
How effective was the workflow between your team and theirs?
As mentioned, The team has been a fantastic partner and we had a weekly meeting to get in touch on our project. This was a great way for us to stay aligned.
What did you find most impressive or unique about this company?
I liked that they provided us with a playbook that was specific to our business and needs.
Are there any areas for improvement or something they could have done differently?
We would have preferred not to be on an auto-pay plan per our company policy, but we made it work.
WriteForMe has successfully produced engaging content for the client’s blog. As a result, the platform’s traffic has increased significantly. The team has conducted regular meetings to ensure both parties are on the same page. Their adequate resources exclusive for the client have been impressive.