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THE PROJECT Content Marketing for Software Company
Project summary:
BACKGROUND
Please describe your company and your position there.
I am the content manager and am responsible for all digital and print content the company creates.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire WriteForMe?
We launched a new and improved website but we didn’t have a strong SEO presence or a built out blog. We found WriteForMe who were able to create a strong SEO/keyword plan for us by taking into consideration our goals and industry. They now write articles that we use on our blogs, for white papers and for closing sales deals.
SOLUTION
How did you select this vendor and what were the deciding factors?
We did a simple search online and discovered WriteForMe among a few other content writing services. We decided to work with WriteForMe over the other services because they offered an unparalleled amount of personalization in their process. Rather than just writing surface-level content for our site, they spoke with us about our goals and specific SEO keywords we wanted to tackle. Because of this, we knew they were the right solution.
Describe the project in detail and walk through the stages of the project.
We started the project with a kickoff meeting where they presented us our current standing in the SEO space we were trying to get into. From there, they helped us determine the best keywords to go after and presented some initial article ideas. In the beginning, we had calls twice a week with our account manager who was there to ensure we were happy with the articles as they were produced.
Moving forward now to 4 months into our relationship, we now have weekly meetings with the account manager where we determine the new topics of focus and explore new goals.
How many resources from the vendor’s team worked with you, and what were their positions?
We work one-on-one with an account manager who makes the final edits to the articles before they are sent to our team for approval. I know there are also content writers who work with the account manager to write all of our articles.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have seen immense success with using these articles to help close sales. They have helped set us up as experts in our field. We are also seeing success with SEO, ranking higher for the keywords that are the focus of many articles.
How effective was the workflow between your team and theirs?
The workflow is seamless and it’s honestly my favorite call of the week. They make the process so simple to approve or edit articles and they are also extremely responsive if we need to contact them.
What did you find most impressive or unique about this company?
I think their hyper-personalization approach is really unique. They really take on our goals as if they’re their own and ensure all of the articles they produce align with those goals. They also clearly work hard to hire and train content writers to have an in-depth understanding of the company which shows in the writing – the articles look like they were written by our employees.
Are there any areas for improvement or something they could have done differently?
We’re really happy with the work we’ve received from WriteForMe. I don’t think there’s anything they could improve on.
With WriteForMe’s help, the client has been able to close more sales and their SEO rankings have improved significantly. The vendor follows a seamless workflow, allowing both parties to gel quickly and work efficiently together. Also, their hard-working nature has stood out in this engagement.