What evidence can you share that demonstrates the impact of the engagement?
In terms of scale, we went from producing one blog post per month to 10 posts without sacrificing readership. This gives us many more opportunities to engage with our customers.
How did WriteForMe perform from a project management standpoint?
They’ve been a great partner to us. They’ve managed the process seamlessly and given us full visibility into the stage of the process that the posts are in. We always have access to outlines and drafts.
We communicate regularly over email and have a weekly meeting where we review the status of all posts in production. There’s also a monthly call to plan upcoming posts and discuss any posts or events that we want to cover. They’ve been great about bringing ideas to us that they think are under-explored.
What did you find most impressive about them?
As a writer and editor, I greatly appreciate their openness to feedback. They’re never too set in their ways. They learn from everything we say and come up with better and better series of posts.
Are there any areas they could improve?
It took a few posts for them to really nail our voice, as we have a distinct style that isn’t easy for guest writers to grasp. They did a great job of coming up to speed, however. In the end, I would say that they could have read through more of our content.
Do you have any advice for potential customers?
Bring your own ideas to the table, as this is a partnership that’s capable of creating great things. Make sure you have a clear sense of what your brand should sound like. If you can supply resources to help WriteForMe to dial into that tone, then you’ll receive higher quality content sooner.