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Case Studies - Content Marketing for Software Development Company

THE PROJECT Content Marketing for Software Development Company

  • Content Marketing
  • Confidential
  • June 2021 - Ongoing
Project summary:

WriteForMe provides content creation, developing a series of blog posts from brainstorming to publication based around one of the client's most profitable times of the year. They provide writing and editing.

THE REVIEW "They learn from everything we say and come up with better and better series of posts."

MAY 2, 2022

Feedback summary:

The client’s website now features ten-times the content published per month, and readership has remained steady, resulting in much-increased client engagement. WriteForMe is a flexible partner that is open to change requests and proactive about suggestion post ideas. They are a communicative team.

THE REVIEWER Associate Creative Director, Evernote

  • Software
  • 201-500 Employees
  • Redwood City, California
  • Phone Interview
  • Verified


Introduce your business and what you do there.

I’m the associate creative director for Evernote. We produce software for desktops and mobile computers.


What challenge were you trying to address with WriteForMe?

Our blog has been one of our main avenues for engaging with our customers, but maintaining a regular cadence of posting was a challenge for us. WriteForMe came in and helped us scale our blog to increase customer engagement.


What was the scope of their involvement?

We’re a note-taking app, and every year we do a big push around back-to-school time to help students and teachers take better notes. WriteForMe is developing a series of blog posts around that topic, looking at it from different angles and giving us the opportunity to reach new audiences with each post.

They provided us with a point of contact, and we brainstormed a number of different angles that we felt met our business needs and that they thought they could provide content around. After going away to research the topic, they come back with an outline for me to review and edit. A full draft follow, which I provide feedback on until we are ready.

What is the team composition?

I had one point of contact that handled everything, all the writing and research behind the scenes. This made it easy, as we didn’t have to negotiate with different writers and editors. Diane (Head of Operations) was their name.

How did you come to work with WriteForMe?

I was assigned to this existing relationship, so I’m not sure how they were initially found, but we were attracted to the ease of scaling our content with them. Content creation is a large undertaking to do regularly, as it requires staffing that removes people from other projects, so I enjoy having a turnkey solution.

What is the status of this engagement?

We’ve been working together since June 2021.


What evidence can you share that demonstrates the impact of the engagement? 

In terms of scale, we went from producing one blog post per month to 10 posts without sacrificing readership. This gives us many more opportunities to engage with our customers.

How did WriteForMe perform from a project management standpoint?

They’ve been a great partner to us. They’ve managed the process seamlessly and given us full visibility into the stage of the process that the posts are in. We always have access to outlines and drafts.

We communicate regularly over email and have a weekly meeting where we review the status of all posts in production. There’s also a monthly call to plan upcoming posts and discuss any posts or events that we want to cover. They’ve been great about bringing ideas to us that they think are under-explored.

What did you find most impressive about them?

As a writer and editor, I greatly appreciate their openness to feedback. They’re never too set in their ways. They learn from everything we say and come up with better and better series of posts.

Are there any areas they could improve?

It took a few posts for them to really nail our voice, as we have a distinct style that isn’t easy for guest writers to grasp. They did a great job of coming up to speed, however. In the end, I would say that they could have read through more of our content.

Do you have any advice for potential customers?

Bring your own ideas to the table, as this is a partnership that’s capable of creating great things. Make sure you have a clear sense of what your brand should sound like. If you can supply resources to help WriteForMe to dial into that tone, then you’ll receive higher quality content sooner.

Overall Score
  • 5.0 Scheduling
  • 0.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
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