Case Studies - Content Marketing & Keyword Research for BPO Company
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WriteForMe takes the client's vision and turns it into written content tailored to the target audience. The team also applies specific keywords to help with SEO. They've provided blogs, white papers, and so on.
Introduce your business and what you do there.
I’m the CEO of a People as a Service business. We primarily function within the BPO space and work with tech-enabled growth companies in the new economy industry. Our primary purpose is to provide customer experience and processing interactions.
What challenge were you trying to address with WriteForMe?
We needed help with creating client-specific content. Our company had a great story and solution, but we were struggling with fulfilling specific marketing needs, so we needed someone to step in to help us tell our story creatively from a content perspective.
What was the scope of their involvement?
WriteForMe helps us with content marketing. We discussed our vision and the solutions we could provide, and they helped us translate that into a language that our target market could understand. The team then conducted their own discovery before ideating and coming back with content suggestions.
Finally, they began writing the content, inputting appropriate keywords to help with SEO. After we review and approve their work, they then publish it. WriteForMe has provided blogs, white papers, and insights.
What is the team composition?
They’re a small team that includes a project manager, a creative director, 3–4 content writers, and QA experts. The project manager is our main point of contact and works directly with our marketing head.
How did you come to work with WriteForMe?
The team was referred to us by another company that we work with. WriteForMe had an excellent reputation among startups, so we hired them.
How much have you invested with them?
We’ve spent between $25,000–$50,000.
What is the status of this engagement?
The project started in April 2021, and it’s an ongoing partnership.
What evidence can you share that demonstrates the impact of the engagement?
They successfully work within our desired themes and content, and we’ve seen an increase in sales within the verticals they’ve worked on. The team has done a great job of providing high-quality and creative content with appropriate keywords. As a result, our traffic has increased.
How did WriteForMe perform from a project management standpoint?
WriteForMe has been highly effective in terms of project management. They always start promptly and meet their deadlines, which is essential because they create new content every month.
Communication is also easy, and they’ve done an excellent job of being flexible to our desired channels like Slack. We also have weekly check-ins and a shared document repository.
What did you find most impressive about them?
Our cultures are very aligned — like us, WriteForMe is employee-centric, and their team really enjoys their jobs. Our strong connection makes it easier for them to absorb our mission and values. After working with them for several months, they started to understand our company so much that they can now navigate the project independently.
Are there any areas they could improve?
I have nothing bad to say about them — we’re happy with their services.
Do you have any advice for potential customers?
They’re a true partner, so just be very honest and open about your needs. Once they’ve taken in your requirements, they’ll find the right talent to guide you through the creative process.
Demonstrating exceptional writing prowess, WriteForMe has delivered high-quality content that aligns with the client’s chosen themes. Furthermore, they’ve applied the correct keywords, leading to an increase in site traffic. The team’s passion for their craft has truly fostered a strong partnership.