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THE PROJECT Content Marketing Services for Pain Management Clinic
Project summary:
BACKGROUND
Introduce your business and what you do there.
I’m the director of clinical services at a pain clinic, which has five offices in north Mississippi and west Tennessee. We have two ambulatory surgery centers with another one in the making.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WriteForMe?
We were looking for a company to handle our web content. We also wanted them to generate blog articles for us.
SOLUTION
What was the scope of their involvement?
We met with Jamie and Erica and gave them a general scope of ideas regarding our web content. They put together articles depending on the market need. Recently, they covered specific interventions for the opioid crisis. They send me the finished materials for me to review. Once I approve it, they post it for us on our website.
What is the team composition?
Jamie and Erica (Strategic Partnerships Manager) were our primary points of contact.
How did you come to work with WriteForMe?
They had reached out to us and proposed the ways that they could increase our web traffic. They claimed that they’d be able to organically increase our web traffic. Our physician workforce decided to give them a try.
What is the status of this engagement?
We began working together in April 2019 and it’s an ongoing partnership.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve been tracking our traffic, and comparing it to competitors. We seem to be beating our competition, which is great. We can probably attribute that to the new SEO strategies we’re trying with them. They’ve been able to save us time. They allowed us to sit down and articulate what we do and how we do it. We were able to boil down why we believe we’re unique in our market.
How did WriteForMe perform from a project management standpoint?
They’ve been great at meeting deadlines. They’re very easy to reach—I communicate with them mostly through email. They’re timely and responsive.
What did you find most impressive about them?
I’d highlight their attention to detail. They invested time to understand our organization and needs.
Are there any areas they could improve?
No, not really. Any suggestions we had, they were very eager to incorporate into their workflow. They’re responsive to feedback in that way, so I can’t think of anything.
Do you have any advice for potential customers?
Just make sure they have a clear understanding of your business and goals. Give them a bigger picture of what you want to achieve through their work.
WriteForMe always generates good content in a timely manner, and the client has since seen a rise in their organic traffic. They’ve saved the client lots of time with their detail-oriented work. They’re accessible, responsive, and receptive to feedback. They’ve secured an ongoing collaboration.