Social Media marketing strategy

5 Content Ideas for Your Social Media Marketing Plan in 2023

It can be challenging to find fresh ideas for your social media content marketing strategy. Use this list of content ideas to inspire and grow your brand.

Generating content ideas for your social media channels can be challenging. How do you keep it fresh and interesting without saying the same thing over and over again to your audience?

Social media is one of the finest ways of reaching your target audience. After all, with over 3.8 billion people using it, you can potentially reach about 40% of the world’s population.

But reaching your audience and then engaging them is easier said than done. You need to post unique, original, and engaging content regularly.

You also need to bring in a variety to your content for different social media channels too. This can prove to be challenging as finding fresh social media content ideas can be difficult. Even if you’ve got numerous ideas listed in your social media content strategy, they’re never enough.To help you out, we’ve put together this cheat sheet of social media content ideas for each social media channel.

1. Content Ideas for Videos

Videos are by far the best when it comes to engagement and must be a part of your social media content strategy. This is perhaps the reason why YouTube is the second-most visited website in the world.

It’s due to their popularity that platforms like Instagram are introducing new features like IGTV and Reels. Even Facebook has recently overhauled its UI and created a section dedicated to videos called Facebook Watch.

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When it comes to videos, some of the content ideas that you can leverage are:

  • How-to videos
  • Product explainer videos
  • Event videos
  • Behind-the-scenes videos
  • Product launch videos
  • Employee videos

While uploading videos, try to ensure that you upload the video separately on Facebook and Twitter to get more engagement. Sharing a link to Instagram or YouTube videos won’t do you much good.

2. Content Ideas for Blog Posts

Blog posts are informational and helpful for readers. Through them, you can educate your readers, drive traffic, improve your search engine optimization (SEO), and even build your authority.

But guess what? Blog posts can help you on social media too. You can leverage them to generate engagement and also drive traffic to your website.

While social platforms like Facebook, LinkedIn, and Twitter make it easy for you to share your blog posts, you can share them on Instagram too.

All you have to do is ask your audience to check the link in your bio. You can either put up a link to your blog post or use social media tools such as Linktree or to offer links to multiple blog posts.

3. Content Ideas for Live Videos

While videos are popular, live videos take things one step further and you must add them to your content calendar. They give you the opportunity to engage your audience in real-time.

Your viewers can comment on your video when you’ve gone live, and you can reply to their questions and comments right there. This sort of engagement isn’t possible in any other mode of content.

And the best part? You can choose to keep live videos as videos after they’ve ended too.

Some of the live video content ideas that you can add to your social media marketing strategy are:

  • Q&A sessions
  • Behind-the-scenes
  • Product demos
  • Live interviews
  • Influencer takeovers
  • Product announcement videos

For instance, Cosmopolitan had Lauren Conrad over for a live video where the viewers could ask her questions directly.


4. Company News

A great way of sharing your company news is through social media. The best part about this is that you can do it through various content formats as well.

While a video would be a great way to explain the latest developments, you can also leverage infographics to convey the information with ease. You could also write a blog post about the latest news and then share the link on social media.

Here are the best ways of announcing company news on major social platforms:

  • Facebook: Videos and infographics
  • Instagram: Videos, IGTV, Reels, and infographics
  • Twitter: Blog posts and videos
  • LinkedIn: Blog posts, LinkedIn posts, and infographics

Mysa Smart Thermostats, for example, put up this post on LinkedIn to announce open positions in their company.


5. Influencer and User-Generated Content

If you’ve partnered with influencers as a part of your social media marketing strategy, a great way to keep your social media accounts active is to share the content created by them.

Be it videos or photos, you can use them to stir up some engagement. This works well because your audience will look up to the influencers and engage with your content. It can also help you attract the influencer’s audience.

The best part about influencer content is that you can repurpose it too. For instance, you can share their review as a testimonial on your social media account.

Note how Daniel Wellington has shared influencer and user-generated content on their Instagram account.


Final Thoughts on Social Media Content Ideas 

Social media is a great place to promote your brand and bring your audience closer to it. By leveraging live videos, you can do that in real time and increase your social media engagement.

Similarly, you can use different types of videos and blog posts to educate your social media followers. You can also announce the latest company developments on social media channels to improve your transparency. Lastly, you can share influencer-generated content to gain even more traction.

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Our content strategy company can help your social media content ideas come to life in the most creative and efficient way!

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Andy Steuer

Andy Steuer

Andy Steuer is the Chief Marketing Officer at WriteForMe. Andy has been CEO, CMO, VP of Product for 8 fast-growing companies in his career. 3 of those companies became Top 10 Internet companies. Content Marketing has always been at the core to differentiate these companies from their competition. You can always schedule a 1 on 1 meeting with Andy by grabbing some time on his calendar here. List articles below that have Andy on the byline on the rest of the page. Here’s my calendar link: » More blog posts by Andy Steuer

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