The Ultimate Guide to the Digital Content Marketing Production Process
The content production process is an art and science. Learn how to supercharge your digital content marketing strategy with the 6 Ps of content production.
To build an effective digital content marketing strategy for your company, you need a solid and efficient content production process.
Look beyond the basics of what article is needed, who will write it, and when it will be published. Content production is an art and science, and there are many factors to consider between conceptualization and execution.
This can be tricky to master on your own, so it’s essential to partner with a business that can guide you through the steps.
WriteForMe has established the six Ps of the content production process to drive your digital content marketing strategy: Prep, Propose, Plan, Produce, Publish, and Promote.
- Prep- Identify key content topics and analyze the market for competitors
- Propose- Research SEO keywords to make your content stand out in the digital space
- Plan- Create content outlines and an editorial calendar, then go through the project management process
- Produce- Source and onboard talent, then write, edit, and revise articles
- Publish- Upload your content to your website and add backlinks and SEO metadata
- Promote- Post your content across social media platforms and syndicate timely content
These six steps are crucial to ensuring the success of your content production process and securing your digital content marketing strategy. A content production team that understands these basics can supercharge the way you produce and distribute content. Here’s how WriteForMe implements the six Ps in its content production process to produce rich and engaging content that will help your company meet its goals.
Preparation is essential—there’s a reason Prep is the very first P of the content production process. You must ensure everything is in order before getting to work.
WriteForMe kicks off its Prep process by having one of its Content Strategists research the client’s website to learn how the client operates and determine the client’s niche and target audience. Content Strategists also analyze competitor brands and businesses, relevant keywords, and other information needed to create the content strategy. From there, the WriteForMe team drafts a monthly or quarterly content roadmap.
The WriteForMe team also asks the client for marketing materials. For example, an existing brand guide helps the team conceptualize content more effectively and efficiently. Sample articles are also handy because they help the Content Strategist determine the optimal brand voice and approach to use in written content. The WriteForMe team can then start developing and executing the content strategy.
Publishing preparations are also part of the Prep phase. The WriteForMe team develops and publishes content through StoryChief. The client should connect this platform to its website and social media channels for easier content distribution. It helps if the client is familiar with the StoryChief platform, but it isn’t necessary.
Next comes the proposal stage. WriteForMe’s Content Strategist reviews the content roadmap and keyword research through tools such as SEMrush, Ahrefs, and Google Keyword Planner and looks for areas of improvement. Then, the Content Strategist develops SEO-optimized titles for the content. This part of the process is critical—this is what will first grab the audience's attention.
In the content production process, the WriteForMe team follows a cluster content model. Content Strategists identify a client’s key topic, outline a 5,000-word pillar post, and develop a series of related 1,000-word cluster articles.
A 5,000-word pillar post serves as the foundation of other pieces of content. The 1,000-word articles will tackle topics that revolve around the pillar post, and it will allow the client to post content more consistently. These cluster articles support the pillar post and help readers better understand what the client wants to convey.
The cluster content model makes it easier for both the WriteForMe team and the client to develop content. Through this model, they can produce more consistent content and make sure everything they put out is cohesive and easy to understand. Additionally, a cluster content model makes it easier for you to track and modify your content. You can test its effectiveness with your target audience and make adjustments according to performance.
Once the client has approved the proposed article titles, we move to the Plan stage. The Content Strategist takes the working titles and collaborates with a Researcher to form article outlines. These outlines give the assigned writer their general direction in creating the content.
The article outlines dictate the overall structure of the article and list the essential information the article should include. The outline also contains sources, statistics, and other data points to guide the assigned writer. These elements are integral when building an outline because they help the article develop credibility and authority in the digital space.
Additionally, an outline optimizes the writing team’s workflow. With a well-structured guide in place, the writer is bound to make fewer mistakes in producing the final output. They would know the point of view, brand voice, and important points to highlight in the article.
With a strategy in place, the WriteForMe team can also start forming the editorial calendar—this helps the writing staff stay on top of deadlines and produce content accordingly. The editorial calendar also guides the content production process by helping the team stick to the planned strategy and reducing edit cycles. Additionally, an editorial calendar drives communication and organization among the team.
The WriteForMe team will also develop the overall content brief. This serves as the proposed outline for the client and contains everything the article should include.
Once the outlines have been created and approved, WriteforMe sources writers to complete the articles. The writers must be well-versed in SEO writing styles and incorporating keywords into the content, so the sourcing and onboarding process is crucial to producing excellent content. After all, the writers you work with are responsible for turning content outlines into articles your target audience will want to read.
Once a writer is hired or selected, an article is assigned, and they are provided with a content brief. The assigned writer would then construct the article according to the content brief. Once it is finished, they would then turn it over to an Editor, who reviews the written content. If major revisions are needed, the Editor reassigns the article to the writer; if the written content is good to go, it’s turned over to the Content Strategist. The Content Strategies would then submit it to the client for final checks, then it would be queued for publishing.
Our goal at WriteForMe is to deliver content that deeply resonates with your target audience. We aim to develop content that is well-organized, engaging, thought-provoking, and fluff-free. Our writers are trained to write content that fits the highest writing standards in terms of grammar and flow, which elevates how you produce and distribute content for your readers.
Filler and fluff are our worst enemies, and our writers know to keep their articles concise and clear. WriteForMe’s Editors utilize the latest editing techniques and can spot poorly written content a mile away. Strong writers and sharp Editors ensure your content is of the highest caliber. Our commitment is to help you achieve all your business goals by providing you with quality content.
Upon completion, the article undergoes final checks to ensure its quality. Once the article gets the green light from the Editors, Content Strategists, and clients, it’s ready to be published on your website to drive traffic and boost your SEO strategy. The Publish stage is when your content gets shared with audiences across the digital space, boosting your brand’s reach.
As mentioned, the WriteForMe team uses StoryChief to develop and produce written content. The platform allows us to work seamlessly between teams and post the articles to your social media channels. It also lets us do quality checks and improve your content's SEO elements. On it, you can see real-time edits between the team, and you can see comments and suggestions for your content moving forward. The platform is also where your designated Writer can find your content brief.
The Publish stage is also where SEO Meta Data is added—an eye-catching title and meta description that briefly describes your article’s content. These two elements give your reader a glimpse of what your content will be about. A strong title and meta description encourage more of your audience to click through and actually read your content.
Finally, backlinks are incorporated throughout the body of your content. Both internal and external backlinks are crucial to help users navigate your site and discover more related content. This helps audiences stay on your site longer and learn more about what you offer, and they help build your authority in the digital space.
After publishing the article on your website, it’s time to Promote it across your social media channels. Most brands have Facebook, Instagram, and Twitter accounts; however, the social media platform you choose should be the one your target audience uses the most. TikTok is quickly rising as a dominant social media platform for social media marketing, so you may want to see how you can leverage it.
To gain traction and capture your audience’s attention, write social media posts that are thought-provoking and interesting. Build curiosity by using striking quotes or fun prompts that encourage engagement. Most social media platforms even encourage the use of stickers to gamify the posts. Here, it’s also important to take note of the type of platform you will be posting on. Different platforms have different prescribed formats, and you would need to adjust your content accordingly.
Additionally, the Promote stage is meant for syndicating timely content. Content syndication happens when third-party websites republish your content, amplifying its reach and increasing organic web traffic. This benefits your SEO strategy by improving your search engine results ranking and boosting brand awareness.
Once your blog post is published, search for content syndication platforms that can push your content throughout the digital space. WriteForMe can help you develop and distribute content that resonates, so more audiences will want to read your blogs. One important note: take steps to avoid duplicate content. Add a line saying “This post was first published on [domain]” and link it back to your original blog post. This will preserve your website’s authority online.
Partner With WriteForMe to Jumpstart Your Content Marketing Efforts Today!
WriteForMe helps companies across all industries conceptualize, develop, and produce content that resonates with their audiences.
Our goal is to help you achieve your business goals and drive growth. These are best achieved with a solid content marketing strategy in place.
With our team of experts, you can rest assured you have content that guides your audience through your sales funnel. In addition, you’ll develop a killer content marketing strategy and deepen your relationship with your target audiences.
Contact the content marketing experts at WriteForMe today to strengthen your content marketing efforts and elevate your content production process and help you produce content that works. !