Will Hiring a Content Writing Agency Save My Business Money?
Is a content writing agency truly beneficial for your business? See what written content can do for your brand to help it stand out in the digital space.
All businesses always want to have an edge over their competitors. That’s the way to stand out, build positive perception, and drive sales, after all! However, many business owners tend to undervalue the importance of content writing—or worse, overlook it entirely—when it comes to marketing strategies. The absolute truth of the matter is that well-written, original content can elevate the way businesses connect with their target audience. Granted, this is often much easier said than done. That’s why content writing agencies exist—and why investing in a content writing agency is as fiscally worthwhile as any other business function.
Furthermore, many of those who do understand the need for online written content remain ignorant of the tedious writing process. Contrary to popular belief, writing an article is a creative process that requires ample time and effort. An hour is simply not enough to craft a high-quality 2,000-word article capable of driving web traffic. When business owners fail to consider this, it often leads to unfair compensation and poorly-written work.
If a business publishes low-quality content, this will inevitably affect its customer relationships. Their overall marketing strategy will suffer, and they are likely to lose revenue! When in doubt, remember this: household names didn’t become household names by skimping on marketing efforts. If business owners want high-quality written content to boost their online presence, they have two options: pay their contracted writers fairly, or collaborate with a content writing agency.
In this article, we explain why partnering with a content writing agency reigns far superior to hiring individual contracted writers.
Content Writing Agencies are Cost and Time Efficient
If business owners are looking for a time-saving and cost-efficient means to produce and publish written content, a content writing agency is without a doubt the way to go. Business owners, particularly those of small businesses, often don’t have the time and resources to create content on their own.
These owners could opt to hire a freelancer, as this seems like the easier option at first glance. However, this route may take even more time, money, and effort in the long run. Finding the right freelancer is like the Prince house-hopping to find the perfect match for Cinderella’s glass slipper. It is both time-consuming and frustrating having to go through a trial-and-error process, only to invest in someone who wasn’t the right fit in the first place. Not to mention, your business isn’t a fairytale. It’s the entity you’ve poured your life into, and the medium you rely on to put food on the table. There are a million trial-and-errors in business. Content writing doesn’t need to be one of them.
As mentioned, content writing takes a lot of time. Working with a content writing agency can assure business owners they are getting their money’s worth! This is because the very framework of a content writing agency relies on employing in-house writers to produce quality work – within a reasonable timeframe for a relatively inexpensive price. Content writing agencies also tend to have more flexible fees, as they can package and price their services based on their clients' needs. Such agencies also provide a host of other services that freelance or contracted writers typically do not.
These services include (but are not limited to) the following:
Gives Businesses Access to a Wide Pool of Writers
Working with a content writing agency helps business owners have instant access to a wide pool of in-house writers who are knowledgeable about a wide variety of topics. Most freelance writers can only handle specific niches, so business owners would have to find multiple separate writers if they want content written about different topics.
When it comes to content marketing, it is crucial for the right type of writer to write the right type of content. There are different types of content writing in the digital space, and individual writers typically specialize in one or two of these. A content writing agency provides business owners with access to a vast pool of writers, each with in-depth knowledge of different industries.
Imagine that you’re responsible for catching tonight’s dinner. Do you cast your fishing line into the shallow, barren pond, or do you charter out into the ocean with professional fishermen? We agree! Welcome aboard.
Here are some of the different types of content that can be found online.
SEO Content Writing
Search engine optimization (SEO) content writing is perhaps the most popular type of written content in the digital space. This is because SEO-friendly content helps a business’s website rank higher on search engines, therefore likely driving more traffic to the site.
When it comes to SEO-written content, a writer incorporates specific keywords and key phrases into their piece. These keywords and key phrases are what consumers are most likely to search for when looking up certain products or services.
For example, if a consumer wants to work with a content writing agency in California, they are likely to type in ‘content writing agency in California' in the search bar. Written content with this key phrase strategically placed throughout is more likely to pop up as one of the first results on the search engine.
Blogs are an excellent way for businesses to connect with their target audiences because they cover niche subjects in a more in-depth manner. Through digital blogs, businesses can talk about the key topics their consumers are likely to be interested in.
The blog section can be used to talk about what the business can do, what it has to offer, its mission statement, and the company’s brand story. It can also boost a website’s SEO strategy, helping draw more traffic to the site.
Social Media Writing
Social media platforms play a huge role in both our personal lives and many businesses’ marketing strategies. This influence positions them to be the best way to expand a business’s reach and user-friendly accessibility. As such, excellent social media writing is a must for businesses that want to solidify their digital presence.
A lot of consumers use social media to research products and services. You’ve likely done so yourself without even realizing it. Consumers use comment sections to leave reviews for a business, and companies can utilize captions and reply sections to communicate with their audience. However, because social media is heavily saturated, social media copy needs to be as straight to the point as it is alluring.
This form of writing is primarily relied on in captions. Brands can use caption sections as a way to showcase the brand’s persona, start a dialogue, or expand on what they have to offer. Since different generations prefer different social media platforms, it’s important to have strong profiles across a variety of them. This helps you meet your current customer base on their terms while working to recruit new customers from other audiences.
Websites are an excellent way to boost a business’s digital presence because it gives a business a unique digital address. Consumers usually go to a website to discover more about the brand and its products and services. As such, well-written website content is key to capturing their attention and engaging them.
Well-written content is not only substantial and informative. It is also error-free, quality writing that flows well. If the website’s content is difficult to read and full of grammatical errors, a visitor may simply exit the site to look for another. It may seem minuscule, but writing elements like grammar and spelling do contribute to gaining credibility with consumers. Don’t let punctuation be the reason your product sits on the shelves!
It’s also important to keep in mind that customers want to read well-written content that resonates with them and gives them value. A writer’s job is to engage the customer. Websites—especially for fully online businesses—act as digital doorways. They are your first interaction with potential customers and have the responsibility of enticing them towards the products/services. Without hesitation, businesses will have more success with this by working with a content writing agency.
As a content writing agency, WriteForMe has a talented pool of writers who are skilled in writing about virtually any topic. Equipped with the latest tools, technologies, and knowledge, WriteForMe’s roster can help businesses across all industries develop content that works to their advantage.
Helps Develop an Effective Content Strategy
Apart from granting business owners access to a pool of talented writers, content writing agencies also aid in building writing strategies. These strategies are specifically designed to engage target audiences. When consumers search for products or services online, they likely already have an intent to purchase. At the very least, they are interested. Targeted content uses consumer interest to help brands resonate more deeply with their target consumers.
Take, for example, a consumer interested in ways to stay fit and healthy. They are likely to search for fitness advice, healthy recipes, and workout tips. If a business’s website publishes content specific to the fitness niche, then the consumer is more likely to visit the site and read through its content.
Developing a content strategy that works is a vital part of business success. A content writing agency like WriteForMe can help businesses strategize how to best reach and resonate with their target audience through high-performing, high-quality content.
Provides SEO Services
Search traffic is one of the most powerful ways for customers to learn about a business, product, or service. Simultaneously, with almost infinite competition on the World Wide Web, it’s also one of the most difficult to achieve. As mentioned, written content is an excellent way for businesses to drive traffic to their sites. However, quality content does not always translate to higher traffic. It is difficult to bring a website to the top of the search results using written content alone. That is why a solid SEO strategy is necessary for a business to succeed.
Search engine optimization does not rely solely on well-written content, but having well-written content on a website is one of the best ways to boost a brand’s digital presence. By implementing SEO techniques throughout written content, businesses can resonate more deeply with target consumers—driving them to the brand’s website.
Most content writing agencies offer SEO services. Business owners can strategize with a content writing agency like WriteForMe to come up with an SEO plan that works best for them. The goal is to help consumers find the business organically. With a solid SEO marketing strategy, this is within reach.
Helps with Content Management
As far as the internet goes, content is king. As such, a content writing agency can also facilitate content management for a business. The digital space is saturated with all sorts of content spanning every industry, so it can be difficult for any brand to stand out. Along with solid SEO and content marketing strategies, content management is a crucial element of gaining attention and traction online.
As critical as it is, content management—particularly social media content management—eats up a lot of valuable working time. This is especially true for businesses that are just now trying to build a presence on multiple social media platforms. Most content agencies take on content management duties to take the load off of business owners. They have scheduling and publishing down to a science, and they take care of these so business owners can more efficiently serve their company and clientele.
Our specially curated team at WriteForMe knows all of the latest tips and tricks for social media management. On top of being a high-performing content writing agency, WriteForMe offers content management services that help businesses consistently churn out high-quality content.
Need Content that Converts? Partner with WriteForMe
For a business to succeed, it needs to supercharge its content writing strategy—and it should do so with a high-powered content writing agency. Content writing agencies are both time and cost-efficient. The best ones specialize in SEO-boosting content, content management, and content strategy services. They connect businesses with a rich pool of talented, qualified writers eager to turn your company’s potential customers into existing ones.
At WriteForMe, that’s exactly what we do. Give us the chance to curate your business’s content marketing strategy, written content, and social media marketing, and we’ll make you glad you did.
Contact WriteForMe and see how you can upgrade your website’s written content and online presence, today!