Inbound marketing has quickly gained popularity among companies. Here are the top reasons why it's crucial for business success.
Inbound marketing shot to popularity when it was coined by Brian Halligan, the CEO, and co-founder of HubSpot. And ever since then, it has become an effective way of getting customers for your business.
Numerous businesses around the world have started creating inbound marketing strategies to drive their inbound efforts and grow their businesses.
In fact, about 74% of global companies said in a survey that they primarily conduct inbound marketing.
But if you haven’t started leveraging inbound marketing yet, here are the top reasons why you must incorporate it into your overall marketing strategy.
1. Inbound Marketing Is Highly Effective
Unlike traditional outbound marketing which involves advertising, billboards, etc., inbound marketing tends to be more effective. In fact, about 53% of marketers in the same HubSpot survey said that inbound marketing gives better ROI than outbound marketing. On the other hand, only 16% of marketers say that outbound marketing is better.
This is because inbound marketing is less intrusive for users. On the other hand, advertisements tend to spoil the overall user experience.
2. Inbound Marketing Gets Traffic
One of the biggest reasons why inbound marketing is a must-have marketing strategy is that it helps you generate website traffic. The two most important parts of inbound marketing are content marketing and search engine optimization (SEO). Both are instrumental strategies for driving traffic to the website.
Also, unlike outbound marketing, these strategies are long-term ones and don’t require you to keep pumping in money to drive the traffic. Additionally, the highly-targeted traffic that you get through these strategies can be crucial in getting your customers.
3. Works at All Stages of the Funnel
Inbound marketing beats outbound marketing as the go-to marketing method for the entire sales funnel, and not just parts of it. Be it the awareness stage or the purchase stage, inbound marketing helps you cater to your prospects throughout the buyer’s journey.
For instance, at the awareness stage, you can use blog posts to drive them further into your sales funnel. On the other hand, at the purchase stage, you can use reviews and case studies to convert them into customers.
Traditional marketing seldom gives you such flexibility.
4. Strengthens Brand Reputation
Outbound marketing tends to be promotional in nature. The only purpose it serves is to get customers for your brand. On the other hand, inbound marketing does two things at once. Not only does it help you drive sales by getting customers but also helps in positioning your brand as an authority in your niche.
But how does it do so?
When you publish high-quality content that your audience finds helpful, they’ll start seeing you as an authoritative source of information. Additionally, some other popular websites may refer to your content as well. This can further build your brand reputation.
5. Doesn’t Push Customers
While outbound marketing tends to push people to become customers, inbound marketing does the exact opposite. It lends a helping hand to those who need assistance and guides them toward the solution. In the course toward the solution, it positions your product or service as a tool that can help solve the issue too.
As a result, the customers will always find your brand on their own terms. This is something outbound marketing fails to do. Additionally, it helps you gain trust and credibility too as you’re providing valuable information.
6. Provides Qualified Leads
Yet another reason why inbound marketing is crucial for your brand is that the leads that you get through it are qualified leads. This is because they find your business due to their needs, and not the other way round. The content that you create helps them find your brand at the right moment. As a result, they’ll be open to seeing what you have to offer, and it’s easier to convert them.
7. Helps Build Relationships
Inbound marketing can also help you build relationships with your customers as its sole purpose isn’t that of generating sales. Instead of making sales pitches to your audience, it looks to educate them.
Additionally, the information is provided to your audience throughout the sales funnel. Even after the sale is complete, your content can help in maintaining relationships with your customers.
8. Saves Time
Inbound marketing is not only cost-effective but also helps you save time. Outbound marketing requires you to continuously roll out marketing campaigns in the form of emails, display ads, social media posts, etc.
However, once you’ve created your content and optimized it for SEO, you can expect it to deliver results consistently. This is because visitors find your website themselves, rather than you reaching out to them.
9. Better Personalization With Inbound Marketing
With outbound marketing, you can only personalize your marketing material based on the demographics of your buyer persona.
However, with inbound marketing, you can take personalization to the next level. By leveraging marketing automation tools, you can find information about your visitors and then alter the content and CTAs accordingly.
10. Allows Integrated Campaigns
Inbound marketing lets you promote your brand across a variety of platforms and channels from search engines to social media. While you can choose to use these channels independently, integrating them can help you deliver an omnichannel experience to your audience.
When you deliver the same message across multiple channels, it helps you boost your brand reputation and campaign exposure. It’s also possible to promote your content on multiple channels. For example, if you’ve written a blog post, you can promote it on social media, launch a PPC campaign, or even use SEO to get traffic to it.
Final Thoughts on the Importance of Inbound Marketing
Inbound marketing serves as a great way of getting customers for your brand. It helps you get qualified leads without having to reach out to them. Additionally, it positions your brand as an authority in your industry and also helps build a solid relationship with customers.
You can also use it to personalize your customer experience. It also helps you drive traffic to the website and works at all stages of the funnel without ever pushing your audience to buy from you.
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