Organic Marketing: Your Secret Weapon to Driving Conversions
Learn how strategic organic marketing can boost your website traffic, drive conversions, and help your business grow to new heights.
Marketing lies at the heart of any successful business—it’s what keeps it alive and allows it to thrive.
Unfortunately, marketing (whether paid or organic) doesn’t guarantee financial returns or customer loyalty. No, for those coveted wins, you need to go back to your roots and learn your customer base inside out. Influence rests on connection.
Organic marketing is the secret sauce to building genuine customer relationships and boosting conversions in the process.
Let’s dive deep into what this type of marketing is and how taking the slow and steady route can set your brand up for success.
Organic Vs. Paid Marketing: What’s the difference?
As with most things in life, knowledge is power. You’ve got to understand the differences between paid and organic marketing to determine which route—or which combination of the two—is best for your brand.
Have you ever done a quick, specific Google search only to be met with ads featuring the product you looked up the next day? Or perhaps you’ve seen celebrities gush about a brand a little too hard to be sincere? All of these instances—and more—are great examples of what’s known as paid marketing.
Paid marketing is exactly as it sounds: marketing that you have to pay for. Essentially, you pay money to advertise your products publicly and ensure that your target consumers see them. It’s by far the most utilized form of marketing since it guarantees that your products and services will, at the very least, be seen. It’s a very straightforward deal, too. All you’ve got to do is decide how you want people to discover your brand and then pay for it!
To the average consumer, seeing ads left and right may seem tiring, but there’s a reason why these strategies have withstood the test of time—because they work.
Take pay-per-click (PPC), for instance. It is said to increase website traffic by a whopping 300%, and against organic traffic, it just can’t compare. Those PPC viewers were also 50% more likely to actually buy something from the site.
So, not only does paid marketing improve the odds of people discovering your site, it drastically increases the odds that they’ll buy something too.
Though a strong case has been made for paid marketing, it’s still got its downsides—one of the biggest being the cost. Paid marketing isn’t cheap, and for many small businesses and startups, it’s just not feasible.
Cue organic marketing. It’s significantly budget-friendly. But, unlike paid marketing, which can generate a large amount of traffic in a short period of time, organic marketing gathers its consumers gradually over time. While that may not seem like a good thing at first glance, it actually comes with quite a lot of benefits.
By allowing your consumers to come to you of their own volition, you ensure that they’re there because they show genuine interest in your business, as compared to paid marketing where most of its consumers are baited into clicking or are influenced by a sponsored post. Organic marketing aims to build deeper connections with your consumers, which in turn makes them more likely to keep coming back for more.
Another benefit is that it’s more stable. Paid marketing is heavily reliant on current trends, but you don’t need to worry about that with organic marketing. That’s because you know your viewers are already buying what you’re selling (literally and figuratively!), so you can just sit back and be yourself now. In other words, the cool kids are already at your table and they like you just how you are. So, shhh, be cool.
Which One is For You?
Each has its pros and cons and so neither is inherently better than the other. But, that doesn’t mean paid marketing and organic marketing opportunities are created equal, or even cut from the same cloth. As such, what works for some will not work for others and vice versa.
For example, smaller business owners should invest more in organic marketing strategies than they do in paid advertisements. That’s because they’re operating with less liquid capital and nourishing customer connections creates lifelong loyalty, rather than one-off impulse buys. However, one downside is that relying solely on organic marketing means your business will likely grow slower—and that could translate to some income losses if your supply doesn’t match the demand year-round.
For those with the desire to scale fast and cash to spare, then paid marketing is definitely for you. It’s foolproof because it’s literally designed to put your ads directly in front of the right people. Still, believe it or not, paid marketing isn’t guaranteed. The right people might see the right thing at exactly the right time and just keep scrolling, after all. Not to mention, you need to closely monitor your paid ads to make sure they stay relevant.
Regardless of which avenue you choose to invest more heavily in, it will almost always pay off to utilize both marketing strategies in tandem. Striking a balance between the two is sure to send conversions and brand exposure soaring.
WriteForMe Expert Tip: Leverage customer reviews to boost your sales and conversion rates. A first-hand review is stronger than any marketing effort you have planned, as customers nowadays look at unbiased experiences from previous buyers before making a purchase.
Organic Marketing Secret Weapons to Drive Conversions
Now you know more about different marketing strategies, but how exactly do you put them into action? Here are four secret weapons you should keep in mind when planning your marketing strategies to really drive conversions.
Create an Evergreen Blog
Putting out trend-focused posts like big pop culture events and recent news stories is one way to get the audience's eyes on you. Unfortunately, this kind of piece expires a lot faster and the audience tends to follow suit. One moment you have thousands of readers and the next moment you don't.
That's why it's even more important to focus on evergreen blogs instead.
These are timeless lead-nurturing content pieces that hold their relevance even years down the line. They can help your business consistently grow because they draw long-term traffic. That being said, it’s important to learn how to create evergreen blogs that are effective to keep your site in sight.
Develop an Email Marketing Strategy
Email lists are a great way to connect with your consumers and make them feel like a part of your community.
However, as you develop your email marketing strategy, keep your intended readers in mind. After all, the effectiveness of your campaign is highly dependent on their demographics and habits.
Some tips that can help you boost your email marketing strategy include dividing your email list into different segments, following a specific sending schedule, and adding clickable subject lines.
Leverage Social Media for Customer Engagement
Most people use social media now and the impact it’s had on marketing is undeniable. Many, if not most, major brands have social media accounts and even partake in trends because they know that being active generates more views and traffic for them.
Maintaining a strong social media presence keeps consumers engaged and coming back for more while also piquing the interest of potential buyers.
And while social media is a beast all its own, there are some keys to successfully leveraging it for your business growth. First and foremost, you’ve got to know who you’re selling to. Identify your target audience and learn everything there is to know about them. Then, tailor your content to them.
It’s important to post regularly. Ghosting is for dating apps, not customer relationships! Your customers must see that you are active and have new products or services lined up for them.
Optimize Your Site for the Best SEO Practices
Search engine optimization (SEO) is a crucial aspect of digital marketing that far too many marketers neglect.
Optimizing your website to be SEO-friendly puts you on the map and makes you that much more easily discoverable through keywords or searches.
There are tons of resources available to learn which keywords to include in your content to win one of Google’s coveted first-page rankings.
The Power of a Call To Action (CTA)
Have you ever read a tagline so captivating that you just couldn’t resist clicking on the website? Perhaps you’ve stumbled upon a deal so good that one minute you were perusing and the next you were staring at a payment confirmation screen? Yeah, us too. That’s the power of a good call to action.
What is a CTA?
Simply put, a CTA, or a call to action, is a phrase or sentence that urges your readers to act accordingly. The phrase has to be enticing enough that the readers are actually intrigued and will follow through.
Some popular CTAs include “Buy now!”, “Treat yourself today with…”, or “Check out this new product!”
Of course, you have full creative control over how you want your CTA to read, but the bottom line is that it should encourage whoever reads it to act.
Why Are CTAs Important in Driving Conversion?
The simple answer is that it generates interest in your product.
Humans are wired to react to things that call their attention, and CTAs feed into that very design. Believe it or not, the power of organic marketing lies in a simple truth: if you can string together the right words, you can generate just as much web traffic as you would have with paid adverts.
Many sources agree that CTAs are one of the most valuable and accessible assets that businesses should have. Some have also stated that if you want to drive conversions, CTAs are where it's at because while inconspicuous, it heavily impacts how a consumer behaves towards your brand.
Without CTAs, conversion rates plummet drastically and consumer engagement just isn’t the same.
Tips for Successful CTAs
Now that you know just how important calls to action are, it’s time to learn how to craft one. Here are three important tips to keep in mind when creating your next CTA:
- Know what CTA to use. There are many different types of CTAs, so first and foremost is knowing which one you’re after. The five main types are Lead Generation, Form Submission, “Read More,” Product Discovery, and Event Promotion. Identify which aim aligns with the rest of the post and your content goals.
- Use strong action words. A call to action wouldn’t be complete without action words. Using words that generate urgency and excitement will connect with the reader and make them act with more conviction. Use phrases like “Shop now”, “Sign up”, “Volunteer”, “Check out”, “Discover”, “Register”, “Swipe up”, and the like to drive engagement and conversions.
- Inject humor or drama. Another way to gain readers' interest would be to dramatize your CTAs and include punchlines. Doing so can make a 3,000-word article that much more memorable. If you’re lucky, you might come across the perfect combination of words to make your CTA both iconic and enticing.
Partner with WriteForMe to Build Your Organic Marketing Strategy Today!
In a world full of clickbait, fake news, and content for the sake of views, it’s hard to find a brand that you feel truly connected to.
Organic marketing strategies aid in promoting better connections with your consumers.
Our goal here at WriteForMe is to holistically engage your consumers through powerful SEO-optimized writing and organic marketing strategies. We’ve got the marketing expertise you need to organically grow your business without breaking the bank.
Contact WriteForMe today to request your complimentary, no-obligation customized Content Marketing Playbook.
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