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Search Engine Marketing (SEM) can be a great way to boost traffic to your website or compound the positive effects of one of your latest marketing campaigns. But it’s all too easy to sink a…

The Case For Content Marketing 9 out of 10 B2B marketers use content marketing to reach their target customers.  This strategic marketing approach is focused on creating valuable and relevant content on a consistent basis. …

If you’re willing to spend money,  paid search, display advertising, and social media ads will help build your brand and drive traffic.  Advertising works, but there’s a price to pay. It’s not the only way…

If you’re creating content without a plan, you’re wasting a lot of effort and likely not getting the return you want. It’s hard work and it takes a specific strategy to make content marketing work.…

The term “side hustle” has grown in popularity tremendously over the last few years. Essentially, this refers to part-time gigs people take on to add some supplementary income in support of their regular, day-to-day work.…

According to a recent survey, about 53% of businesses are spending time and money on content marketing. Surveys aren’t always accurate, of course. The percentage of companies using content marketing is probably much higher. It…

Most businesses use content in some form or another, even if they just maintain a blog or a website. But only 39% of marketers have a documented content marketing strategy. That’s surprising considering the dramatic…

Every article you publish, every image you post to social media, and every email you send isn’t just “content marketing” in the strictest sense — it’s a reflection of who you are as a company.…

If content marketing didn’t drive sales, no one would be doing it. Most businesses are engaged in content marketing in one form or another. Even small businesses are realizing the value of content. According to…

With more than 4 billion people around the world now logging onto sites like Facebook, Instagram, and Twitter, there’s never been a better time to get in on the potential outreach of both paid and…

Crafting content is hard. Crafting good content? Even harder. If you’ve been writing for a while, you know how time-consuming it can be to create a good piece of content. So it can be tempting…

In the non-profit world, you fight for attention, donations, and providing community services with other agencies every day.  You do not have the dollars to do mass advertising campaigns.  You probably don’t have the staff…

Content marketing can be incredibly effective for a brand’s overall marketing strategy when planned and executed well. Even the most expert marketers working today will tell you it takes a lot of effort and trial-and-error…

There are an astounding 2.5 quintillion bytes of data created on a daily basis.  Let that sink in for a moment.  In fact, how many people even know what a quintillion is? What we do…

In 2018, digital content marketing was adopted by more than slightly more than 87% of American businesses. If your business is engaged in content marketing, you’re probably familiar with the usual metrics. Website traffic, conversion…

There’s an ongoing debate about content marketing and SEO. Some don’t see that the two go hand-in-hand.  And that one shouldn’t exist without the other.  However, there still exists general content, which differs from SEO…

We know that both B2C and B2B buyers now do more research than ever before reaching out to companies.  In fact, 70 percent of consumers say they prefer to learn about a product or service…

Content comes in all forms and sizes. For some, finding the right fit for your audience is like Prince Charming walking around with a glass slipper looking for Cinderella.  This is likely why only 42%…

More than 90 percent of businesses in the U.S. utilize social media marketing. But while everyone may be using it, it’s far from a one-size-fits-all approach. Instead, developing an effective social media marketing plan requires…

What kind of a company are you? A) One that focuses on delivering a consistent flow of high-quality, optimized content? or B) The one that focuses on creating content that’s high-quality, optimized, AND engaging? What’s…