Common social media challenges

3 Common Social Media Challenges and How You Can Overcome Them

More than 90 percent of businesses in the U.S. utilize social media marketing. But while everyone may be using it, it’s far from a one-size-fits-all approach. Instead, developing an effective social media marketing plan requires…
Creating Engaging Content

Engaging Content: Your Guide to Boosting Your Conversion Rate

What kind of a company are you? A) One that focuses on delivering a consistent flow of high-quality, optimized content? or B) The one that focuses on creating content that’s high-quality, optimized, AND engaging? What’s…
Content Marketing Lesson

How to Become a Better Writer: A Content Marketing Lesson

Google “content marketing quotes” and you’ll undoubtedly come across a seemingly endless stream of advice, insights, and ideas from the best in the biz: the Rand Fishkins, Neil Patels, and Heidi Cohens of the world.…
How to measure content marketing

How Do You Measure Content Marketing?

Measuring the effectiveness of your marketing efforts is key to determining whether or not your investment is worth it. It’s the same for content marketing. A lot of brands are now using content to help…
Increase blog traffic

Quick Steps to Boost Traffic to Your Blog

If you’ve been looking for ways to drive traffic to your blog, you may have come across some techniques that could take months or even years before you see any real results. Many of us…
Essential content marketing

Why Is Content Essential in Marketing?

When you think of marketing, what comes to mind? If you’re used to traditional forms of marketing, then commercials, billboards, radio ads, and magazine spreads likely come to mind. In a sense, marketing is a…
social curator

5 Reasons to Maintain Top-Notch Social Media Content

In the age of content marketing, SEO, and a highly saturated online marketplace, the content creation process is crucial. As a brand, you spend a pretty penny and invest a lot of time in creating…
Best Content Marketing tips

What Are Some of the Best Content Marketing Tips?

As a small or medium business owner, you have to be wary of how you allocate your dollars for marketing. After all, you don’t have a bottomless budget to spend on commercials and billboards. So,…
Social and Content Marketing provide value

How to Use Content Marketing to Provide Value to Your Potential Customers

In the past, it was easier for a company to attract new customers with minimal marketing and advertising. But, over the last ten years or so, the buyer’s journey has transformed into an experience. If…
6 steps to creating content (1)

6 Steps to Creating Valuable Content Topics People Want to Read (and Share)

Why are more than half of professional marketers creating at least one piece of content daily? Maybe it’s because content marketing costs 62% less than traditional marketing and generates 3x the leads. Another (not so)…
Starter guide social Media

A Starter Guide to Social Media Today

Every good business today, no matter how big or small, relies on social media to promote its brand. Aside from being an easy way to get a brand’s name out there and boost business, social…
Key Content Marketing

Content Marketing for C-Level Executives

The key to reaching anyone in the business sphere is understanding a business’s interests. Creating content that connects with an audience means finding ways to match those interests and distributing it where they are likely…
Humor in Content Marketing

How to Use Humor in Content Marketing

More and more brands are attempting to spruce up their content marketing campaigns with humor – and we are not just talking about B2C brands. B2B companies are beginning to understand that the people they’re…
Create Interest in Products with Content Marketing

How To Quickly Create More Interest In Your Products With Content Marketing

Let’s pretend this is the first article you have ever read on how to create more interest in your products. We would define content marketing in today’s’ environment, tell you tried and true methods, and…
social media and content

How Content Creators and Social Media Managers Can Work Together

Let’s talk teamwork. No matter if it’s an office setting or a freelance team some content creators are already skilled at navigating their way around social media and vice versa. But for most, just because…
Why Blogs are important for business

Why Blogs Are Important For Your Business

As a business, no matter what product or service you sell – a blog can be a crucial aspect of your content marketing efforts. A business blog is yours. It is a channel you own,…
Social Media Business Profile Content

7 Ways To Update Your Social Media Business Profiles

Social media networks are the home to billions of active users. You have Facebook boasting a whopping 2.2 billion active users and Instagram with a solid billion (and rising). Since 2014, Instagram has grown steadily…
Inbound sales

Want To Make The Sales Process Shorter? You Need A Content Strategy

What does your sales cycle length say about your sales pipeline? If it’s taking too long to close a sale, then it goes to show there are clogs in your pipework that need fixing. About…
Hero Content

What Is Hero Content?

For a long time, businesses focused on building marketing campaigns with short-term results. Investing in ads was great decades ago when they were the only way brands could get their message in front of consumers.…
Content Marketing Thought Leadership

A Strategy for Crafting Thought Leadership Content Marketing That Connects

There’s a big difference between creating content marketing pieces and crafting thought-leadership. In marketing, you are creating content that attempts to move people to action.  You may want them to buy your product or service,…