Looking for new ways to increase your social media engagement? We have you covered with 10 fun questions you can use to create more engaging social media posts that connect with your audience.
Creating engaging social media posts is not as easy as you may think. There are many factors to consider. As a B2B or B2C business owner, you may already know this. You may have a set of goals for your social media engagement strategy that involves more than just creating new content ideas.
If you have ticked yes to creating engaging social media posts or wanting to tap into a larger, more engaged audience this article is for you! This more playful approach to your social media posts is sure to garner attention and encourage an increase in social media engagement.
Before we get started, let’s take a step back and remember why social media marketing, and engaging posts, are so important. This will give us a holistic understanding of the full social media landscape.
Social Media Marketing—Why Should You Care?
Social Media Today states that social media marketing is “the use of social networks and microblogging sites’ features to promote your business online.”
Simply put, if you want your business or brand to grow and reach a larger audience then regular posting and high levels of social media engagement on your various sites are crucial.
With so many social media platforms available, many business owners are at a loss as to where to focus their social media engagement strategy. However, there are some sites that rank higher and, as such, your business presence on them is advisable.
Instagram is one of the most engaging and fast-paced social media sites available.
With over a billion users, the effective use of an Instagram platform for your business is a great way to grow your audience, create socially engaging content, and deliver brand awareness.
Primarily a photo-sharing site, Instagram requires engaging and relevant photos when members create posts. The more creative and engaging the photo the better the social media engagement response will be. One idea would be to post a creative and thought-provoking photo that will garner interest and encourage comments. While the text is still an important aspect of any posts you create on Instagram, it’s the eye-catching images and photos that really boost social media engagement.
As one of the most established social media sites out there, Twitter continues to improve its features and options for marketers who are looking to accomplish growth and increase social media engagement.
Twitter is a great place to share engaging posts, videos, and links. You can also use Twitter’s live-streaming options to create dynamic real-time content.
The idea of a 180-character post, which is the limit on Twitter, may seem appealing at first, but users need to make those 180 characters really count in order to send effective messages. This takes careful planning and a defined social media engagement strategy.
Known as the platform for professionals, where professionals network, LinkedIn encourages high-level conversations with other users and the ability to follow and connect with companies that interest you.
Like any other social media platform, LinkedIn platforms take careful planning and airtight structures to be effective. An example would be the tone of your posts. Even though this is a more professional space, stuffy, high-brow posts are not well-received.
A careful mix of professionalism and socially engaging content holds great appeal and doesn’t alienate readers.
This platform is about far more than just sharing images.
It speaks to a person’s interests and hobbies. Cleverly created Pinterest boards inspire followers and evoke strong emotions. This makes it the ideal space for your brand to become part of a dream, vision, or goal.
It’s a great option for lifestyle or wellness-based brands as these are the predominant interests of regular users. However, even if your business does not fall into these categories, a platform that encourages inspiration and such strong emotional ties is definitely worth the effort it will take to define and build your social media engagement strategy.
That’s a big number! It is a number that shows how important it is to have a social presence on this platform. While their demographics tend to be a little older than Instagram’s, this can work in your favor when creating your social media engagement strategy.
Especially if you already have a social presence on Instagram. It means you are casting your net far wider and allowing for more direct marketing opportunities.
When creating posts, questions you should always ask include: Who is it you are looking to reach out to, and who is your current audience? Your audience forms part of your content strategy.
The Importance of Social Media Engagement
Social media marketing remains a powerful tool if used correctly.
This is achieved by creating engaging content designed to build brand awareness and attract new people with an interest in what you have to offer. While engaging content is critical, of equal importance is the need for regular posting and engagement with your audience.
We’ve compiled this list featuring 10 different types of engaging questions that will surely get people talking! So let’s dig in!
1. Fill-in-the-Blank Questions
This type of post can be used as a standalone post or incorporated into a bigger social media engagement strategy. You can use them for generating discussion around a specific topic.
- “The best part about chocolate is ________.”
- “I am most inspired by ________.”
- “The one thing I would change about my life is ________.”
- “My favorite place in the world is ________.”
These are just some basic examples, but fill-in-the-blank-style questions are only limited by your imagination. Get creative!
Even with this style of post, always remember your social media engagement strategy and your questions. Who are you trying to connect with? What are their interests?
You can answer these questions by completing and building on your buyer personas. These will help you get to know your customers and audience in a way that will make it much easier to engage with them and create content that resonates.
2. Lifestyle-Related Questions Are Great For Increasing Social Media Engagement
Lifestyle-related questions are great because they allow you to share information about yourself while also sharing something interesting with your followers. Topics are endless meaning you can always find something interesting to ask your audience.
Here are some ideas:
- “How do you like to exercise?’
- “What does self-care look like for you?”
- “Do you have any tips for staying healthy?”
- “What kind of diets have you tried in the past?”
Remember to keep it personal. Your audience will relate better and will also be more willing to share if you do this. You can share your own thoughts around these questions to get the ball rolling.
Lifestyle questions can be quite emotionally charged as people tend to have a strong emotional attachment to many aspects of lifestyle matters. This can lead to bickering and in-fighting in your comments. This means these posts will require vigilance and careful monitoring in order to stay on top of these. You can remove negative comments and encourage friendly, good-natured discourse.
3. “This or That”-Style Questions
“This or that” questions are great for increasing social media engagement. These styles of posts are engaging because they are straightforward and present a clear choice for your followers.
Here are a few ideas:
- “Do you enjoy cold weather or warm weather?”
- “Would you rather have an apartment or a house?”
- “What do you prefer dogs or cats?”
- “Do you like the beach or the mountains?”
- “Coffee or tea?”
As long as the options are fairly clear-cut, ‘this or that’ style questions are great for increasing social media engagement. A drawback to this style of question is that the engagement may be more short-lived. These questions are very similar to “yes or no” questions and don’t give much room for dialogue and conversation.
One way to prepare for this is through research. Researching your questions before posting them will help you formulate more open-ended questions with clear choices and ideas for follow-up comments.
4. Gratitude-Related or Motivation Questions
The concept of expressing or acknowledging gratitude is trending on social media.
This means that gratitude questions and motivation questions are naturally built to boost social media engagement. Followers are drawn to the idea of reflecting on what they are grateful for, what motivates them, and other positive thoughts.
Here are some ideas:
- “What is something you’re grateful for today?”
- “Do you have any fun plans this weekend?”
- “When was the last time you felt truly motivated?”
- “What kinds of things motivate you in life?”
These questions allow your followers to reflect on their lives. As with most other types of social media posts, there is, however, a downside. These types of questions could be slightly depressing for some readers because the answers can be deep and emotional. You need to keep that in mind when you’re posting so that you can steer the conversations to safe ground.
5. Questions that Promote Photo Sharing and UGC Increase Social Media Engagement
Questions that promote photo sharing and user-generated content (UGC) are engaging because they give your followers a chance to share media with the audience. If your blog utilizes a lot of visual content, this type of question might be for you!
Here are some ideas:
- “What’s the best food you’ve had recently?”
- “What’s something you’ve been loving lately?”
- “What’s your favorite summer activity?”
- “What is your favorite picture of your pet?”
In this type of social media post, you’ll want to ensure the options for sharing photos are relatively clear-cut. You can also plan to incorporate this photo-sharing into a campaign you create for your brand by getting audiences to share photos of themselves tied to your brand in some way with added predefined tags.
These posts are high maintenance. Followers are reaching out with their own content which makes these posts very personal. As such, you will need to ensure you respond to each comment and offer encouragement and focused social media engagement. The upside of this is that it does wonders for your social media engagement stats.
6. ‘What If’ Questions
“What if” questions are great for increasing social media engagement because they provide a hypothetical scenario and incorporate your followers themselves in that situation.
- “What if you could travel anywhere in the world, where would you go?”
- “What if you had an extra $500 to spend only on yourself, how would you spend it?”
- “What if you had access to a time machine, where (when) would you go?”
Questions like this encourage readers to consider what they value most. The idea of dreaming and planning is great and encourages your followers to dream themselves into far-out or elaborate situations.
The very nature of these posts opens them up to high social media engagement levels as followers share their dreams and aspirations. Like the previous option, these posts require high levels of maintenance as you will need to comment on each entry.
7. ‘Would You Rather’ Questions
‘Would You Rather…’ questions boost social media engagement because they offer two options, one of which is usually unpleasant. This means that your followers are tempted towards sharing their thoughts with you and the other readers!
Here are some examples:
- “Would you rather have unlimited money or limitless credit?”
- “Would you rather live in a world with no memories or a world without music?”
- “Would you rather know all of someone’s darkest secrets or have the ability to read minds?”
These questions may be less engaging as they are fun to answer but don’t necessarily see your followers buying into the idea of a future dream or goal. There is also usually just one right answer as the second option is generally quite far out.
8. Food-Related Questions Always Boost Social Media Engagement
Food-related posts are always a hit!
People love food, they love posting about food, and talking about food! Posting questions on this topic can lead to high levels of social media engagement.
Here are some examples:
- “What’s your favorite summertime snack?”
- “What is your favorite food/restaurant?”
- “What is your guiltiest food pleasure?”
These questions give your audience a chance to show off and share. This type of question works especially well if you have a lot of visual content related to food. You’ll get people engaging with the content you post about food and engaging with each other.
9. Trivia Questions or ‘Did You Know’ Questions
What makes these social media posts so engaging and popular is the fun way they let followers test their trivia knowledge. If structured well, these posts are dynamic and a real drawcard for any social media engagement strategy.
- “Did you know more than 72 million Americans own a pet?”
- “Did you know that “Q” is the only letter that is not included in any U.S. state names?”
- “Did you know that the Twitter logo bird has a name? (It is Larry!)”
Questions like these increase social media engagement because they encourage your followers to answer them, share what they know, and discuss. Random facts also appeal to people. The stranger the better at times and these types of posts can lead to high share actions.
10. Questions That Foster a Sense of Community Will Increase Social Media Engagement
These engaging social media questions are great to ask because they help your followers get to know one another which, in turn, builds an authentic community.
By engaging with other users on social media about places of interest and their favorite spots, you’ll encourage them to keep engaging with your social media posts, and so your community will grow and become more established.
Here are some examples of this type of engaging question:
- “What is the best day out you’ve had in the last month?”
- “In one word, describe yourself.”
- “What is the best vacation you ever took?”
BONUS: Questions About Your Brand
If you want to create engaging social media posts, then asking questions about your brand is a great way to do so. These questions are perfect for generating interest and encouraging your followers to respond to your posts.
Here are some examples of engaging brand-related questions:
- “How often do you use our products?”
- “Do you prefer using our products over others?”
- “Which of our products would you recommend to friends and family?”
- “Do you have any suggestions for how we can improve our products/services?”
- ‘What would you like to see us offer in the future?”
By asking questions about your brand, you’re giving your followers a chance to interact with your company, learn more about it, and feel that they are actively contributing. By answering these questions, your followers will feel more connected to your brand and become loyal customers.
These types of questions also allow you to perform a little research that can go a long way toward improving customer experience and satisfaction.
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