Rank higher on the search engine results page and increase your conversions by transforming your blog with a clever content management strategy.
Blogging has become an essential component of a successful content management strategy. A blog is a great way to build authority, establish yourself as an expert in your niche, and generate new leads for your business.
It is easy to assume that all you need to do is write a blog post and hope that people find it and like it. But to get the most out of content creation there are some things you can do to make sure your posts stand out from the crowd.
Whether you’re new to blogging or a seasoned blogger looking to increase your audience, conversion rates, and rank higher on search engine results—here you’ll find some key content management strategies to help you transform your blog.
Become an Authority in Your Space
Readers want more than just information. They want answers to their questions.
The best way to provide readers with the answers they seek is by becoming an expert authoritative source within your industry. Becoming an authority in your field means providing value through quality content that solves problems or provides solutions. It's not enough to simply publish good content; you must ensure what you say is logical and accurate.
When you become an authority in your space, you will be able to attract other experts who have similar interests and expertise to yours. These individuals may come to you asking for advice or help.
Establishing yourself as an authority should be built into your business's content management strategy. As an expert authority, you'll gain access to a network of influencers who can benefit from collaborating.
Here are some ways to demonstrate authority in your field:
Produce High-Quality Content
By producing content that is well-written and researched, you demonstrate that you know what you are talking about.
Content that is haphazard or does not appeal to your audience does not aid in building the confidence of your readers. In the worst-case scenario, this kind of poor-quality content can harm your brand reputation.
Create Helpful Resources
If there aren't any helpful resources that relate to your field available online, create one! Offer solutions to common problems that your clients or customers encounter. If possible, provide step-by-step instructions or solutions in a guide format. This way you are offering your expertise in a way that directly helps your readers. This helps your readers see you as a useful and trustworthy source of information.
Even if there are other guides or how-tos posts out there, consider rewriting them in your own brand voice while offering new insights or a different angle.
This will show your expertise and add credibility to your brand. Plus, when you have useful resources at hand, you'll be able to answer reader questions quickly and easily.
Thought leadership is a form of marketing that involves the promotion of a company’s expertise and ideas through mediums such as white papers or data-driven articles.
The goal is to provide information about a company’s products and services to potential customers. Thought leadership helps build trust and credibility for a company, which in turn increases sales—making it essential for any successful content management strategy.
To be considered a thought leader, you have to prove that you understand your topic well. If you don't, then no one will take you seriously when you talk about it. So before you begin writing any posts, spend some time researching your subject thoroughly.
Rather than focusing on advertising your product or service, thought leadership pieces often center on industry news or issues.
Make Your Content Evergreen
Evergreen content is content that is useful to readers over a long period of time.
The key to making evergreen content is to create timeless content that is useful for your target audience regardless of the date. Topics such as "How to start an "X" business" or "How to be successful in "X" will always be relevant.
Other types of content that can easily be made as evergreen include:
- Product reviews
- Tips and tricks
However, simply creating these types of content does not automatically make them evergreen. The subject of these pieces of content should revolve around topics that will remain relevant by answering common questions, providing insider insight, and how-tos.
By producing content that addresses timeless subjects, you demonstrate that you understand your topic very well. You also help people who may need similar advice in the future which builds on creating and maintaining your brand's reputation as an authority in your industry.
Consider Personalization for Your Content Management Strategy
Content personalization makes content that is unique and customized for a target audience.
Most important when undertaking content personalization is knowing your target audiences and your current customers. This can be done by identifying buyer segments and personas. Depending on your industry there might be more than one of each of these.
For example, a business that engages in both B2B and B2C sales will have two very different types of customers with very different needs. Knowing as much as you can about these different segments makes it easier to create content specifically for both groups.
Even if you do not have such an easily differentiated customer base, you can use other criteria to segment your audience such as the following:
- Job title
You may also consider creating different forms of content based on where a customer or client might be in the customer journey or buying process. That might mean creating competitor comparison articles for customers still on the fence about moving forward with your product or service. Or, you might create a technical how-to for those already engaged in business with you.
Keeping in mind who your target audience is and what their different needs are is a must for creating relevant content.
Expand Your Blogging Network With Guest Authors
Guest authorship is another strategy that can transform your blog.
By inviting guest bloggers into your space you open up new opportunities for exposure and traffic generation. In addition, having guest contributors adds value to your site because they provide fresh perspectives and insights. They also add credibility to your website which helps build trust among readers.
But, simply finding a guest author to pen a piece for your blog is not enough. The guest should be relevant to your topic. They must be an industry expert, insider, or otherwise able to bring an insightful or fresh perspective on a given topic.
Additionally, the guest contributor should be someone whose work you admire. If you find yourself writing something like this then perhaps you could invite him or her to write a regular column for you.
The key here is to think outside the box. There are many ways to expand your blogging network beyond just posting links to other blogs.
Finally, remember that good guest posts don't necessarily need to come from big names. A great way to get started is to look at sites like Medium and LinkedIn Pulse. These platforms allow anyone to publish original pieces without needing to go through traditional publishing houses.
The Importance of Content Strategy
Before undertaking a content management strategy, it’s important to remember the necessity of having a good marketing plan in place.
Creating a robust marketing plan is essential to effective content marketing. It helps ensure all aspects of your company's online presence align together so they work towards a single goal. A good content strategy ensures every piece of content produced meets its purpose while helping build your brand image and establishing yourself as an expert in your field.
A great content strategy starts with understanding your goals and objectives. What exactly do you want to achieve? Do you want to increase traffic to your website? If yes, then why? Is this because you want to sell products? Are you trying to attract new clients? Whatever your objective is, having clear answers to these questions will help determine which type of content works best for achieving your goals.
Once you know what you want to accomplish through content marketing, you'll be able to develop a content strategy that fits into your overall marketing plans. For instance, if you're looking to drive targeted leads to your website, you could produce content like ebooks, whitepapers, webinars, etc.
If you're interested in increasing traffic to your website, you might choose to focus on SEO techniques. By using keywords and phrases related to your niche, you can improve search rankings and get more visitors from organic searches.
Therefore, once you've determined your main objective, you need to decide whether you want to publish blog posts, videos, infographics, podcasts, etc. You should also think about the frequency at which you'd like to post – daily, weekly, monthly, quarterly, annually, etc. Having a content calendar will help make this process more successful and less stressful.
Before embarking on any content creation project, take some time to create a solid content strategy. This will give you clarity when creating each piece of content and help you stay focused throughout the entire campaign.
At the heart of creating valuable content that will resonate with readers, drive more conversions, and improve your search engine rankings—is having the right content strategy for your business.
Let WriteForMe Create a Clever Content Strategy For You
Working with an experienced content management company will help you to create an effective and comprehensive content strategy plan. With the right content management strategy in place, you can then focus on creating authoritative evergreen pieces of content that resonate with your target audiences.
WriteForMe is ready to guide you through every step of the process. Content strategy creation, research, writing, editing, and publishing -our team of content managers, experienced writers, and editors are prepared to do it all!