Marketing Technology and Creative Content Marketing
It’s the lunch hour, and you’re looking for a great meeting place to take one of your clients. Then, all of a sudden you stumble across a restaurant in the area like they knew you were looking.
All of us have probably experienced that moment when a piece of content appears right in front of us like it was magic. How is it done? Well, creative professionals like us don’t have a magic wand to have your brand appear out of thin air, but there are some pretty awesome marketing technologies you can leverage to build your brand with current and potential customers.
As marketing technology continues to evolve, so should the way you use technology for your marketing efforts. In other words, just because a company is using various marketing technologies to promote their brand doesn’t necessarily mean it’ll be effective. This article explores how the need for better creative content marketing can differentiate you from your competitors. We’ll tackle email marketing, personalized marketing, and Search Engine Optimization (SEO) and the importance of better creative content marketing.
We get it, you get a lot of emails. They typically flood your inbox and seem like more of a nuisance than anything. But, email marketing is still one of the most cost-effective ways to promote your brand and generate ROI with your current customers. The key to email marketing is to focus on strong creative and content marketing strategies.
Think about your current customer base. While each business is different, when a customer makes a purchase, you’ll probably capture information such as their buying history, geographic location, and gender. If you have a Customer Relationship Management (CRM) platform built into your email marketing platform, you’ll like to have even more information available to you such as abandoned shopping carts and the amount of time spent on your website.
With this information, you can up your email marketing game significantly by creating a powerful content marketing strategy that delivers relevant information to your customers. These can be things like promoting a cold-weather product in a cold region of the country or offering a type of win-back incentive for customers who you haven’t heard from in a while. By teaming up with a creative team like ours, we can develop a solid content marketing strategy for your email marketing platform that nurtures your customers and helps keep them engaged throughout the customer journey.
Nobody likes dull or generic content, and that’s why personalized marketing creates a unique experience for each person who visits your website.
One of the important requirements of personalizing your marketing is having access to customer demographics and real-time website data. For larger companies, this can sometimes be a challenge because website analytics and CRM data are in separate systems that don’t necessarily “talk” to each other. However, if personalized marketing is a focus for your organization (and we really think it should), there are technology platforms we can recommend that will help.
As we discussed earlier in this article, marketing technology is important, but it means nothing without a well-thought-out content marketing strategy. Personalized marketing takes a lot of work because instead of delivering one primary message to your audience, you’ll need several customized messages that can influence a customer to make a purchase. This can be a major challenge for companies with small marketing teams because of the effort it takes to develop the type of content that will deliver results. There’s where we can help.
Search Engine Optimization
There’s a saying among marketing professionals that the second page of Google is the best place to hide a dead body. According to one source, the results found on the first page of Google search engine rankings account for 95% of all search traffic.
SEO is not a new technology, but it’s one of the most important. There are, however, several marketing technologies that brands can use to monitor how their target keywords rank on Google’s search results page. Technology also exists where you can monitor how your website ranks in comparison to your direct competitors.
Elevating your content marketing game is your ticket to producing higher website visibility on one of the most important marketing technologies out there, search engines. Many companies often take on content creation themselves, but usually with little success. The reason being is that content marketing needs to generate trust with your customers as well as increase your website authority. Writing a blog post because you think that’s what you need just won’t cut it these days.
So, what’s next?
There’s a lot of marketing technology out there, but technology alone won’t help you reach your customers. To put it another way, many companies are using technology as we speak, and the key differentiator centers around better creative materials and content marketing efforts.
If you’re ready to explore how marketing technology can help increase your brand, you should do so by working with a creative team that can bring your brand to life by taking a personalized approach to content marketing.