It’s always best to start at the beginning, as they say. Content strategy is sometimes overlooked and people rush right into writing whatever is top of mind. Not only that, but for companies, it is usually what is top of mind for the person that actually writing that day. The goal of content strategy is to define and rigorusly follow a plan to make sure that evey word on your page, blog, article, press release, is part of a larger plan to elevate your brand, communicate your value, or drive revenue. Our team believes that content strategy should be agreed upon and followed always. We will work with your team to define and create that path to success.