Boost your social media engagement and get the most out of your social outreach with these eight clever tips from WriteForMe.
Social media has become an integral part of our lives. It's no longer enough to simply share information online—you need to engage with your audience too. This means spending time with them, asking questions, conversing, liking posts, and responding to their thoughts in order to help them know, like, and trust your brand.
- Looking to boost your engagement on socials?
- Ever wonder how other social media influencers get so much engagement?
- Struggling to keep up with social media?
- Find yourself posting content but never seeing much response?
In this article, we discuss eight effective solutions to get more engagement out of your social media posts. These include developing your brand voice, building community, organizing contests, and more.
1. Develop Your Company's Unique Brand Voice to Enhance Social Media Engagement
Social media engagement on platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn allows companies to connect with customers through content marketing, advertising, customer service, and community management.
Businesses can engage with customers at scale and provide them with valuable information about what they want and need. It’s important to develop a unique voice and messaging—also known as a brand voice—for your company so people know who you are and understand why they should care.
- The first step towards developing a strong brand voice is to understand yourself and your company.
- This means understanding your values, mission statement, and vision.
- Once you've done that, you need to decide how you want to communicate and be heard as an entity—your brand personality.
- This includes deciding how to interact with your target market.
- Finally, you need to create an overarching brand identity that incorporates all the above aspects.
Your brand identity should reflect your company’s core values and beliefs. It's not enough to simply claim you’re ethical. Instead, you must show your audience why ethical behavior matters by demonstrating your commitment to your values through actions.
For example, if you believe in providing quality service, then you might offer free delivery or a money-back guarantee. Perhaps sustainability is a core value for your company. If it is, then that should be reflected in your products, packaging, and the content you create.
2. Craft Emotional and Relatable Headlines
Headlines quality is another point to consider in your social media engagement strategy.
When your audience or potential customers land on your page, a headline is the first opportunity to make a good impression. The best headlines grab attention and encourage users to read further. Make sure your headlines are clear, concise, interesting, and relevant. And of course, don’t forget to incorporate keywords!
If you want to write a great headline, start by thinking like a reader. What do they care about? Why should they click on your article? Write from the perspective of someone who doesn’t know anything about your topic. This will help you avoid writing that feels generic or overly promotional in nature.
Here are some strategies for crafting powerful headlines:
- Prioritize how-tos, questions, and lists coupled with positive outcomes. For example, "How to (xyz) and Change the Way You Do Business" or "10 Secrets to (xyz) That Will Make Your Life Easier."
- Use strong words that capture the reader's attention, such as: unique, clever, astonishing, powerful, secrets, etc.
- Avoid being redundant or overcomplicating phrases.
- Frame it as a question to entice more readers.
A Word on Clickbait…
Creating effective social media engagement across your platforms is a balancing act.
While it is important to create riveting and evocative headlines make sure that you aren't creating headlines that are too sensational or articles that do not deliver what the headline promises. This is a surefire way to lose credibility and hurt your brand's reputation.
You want to capture attention with your headlines, but you need to make sure these are backed up with good quality, relevant content—no clickbait.
3. Build a Community on Social Media
Social media platforms like Facebook and Twitter give people a way to connect with each other and share content.
But it’s not just about sharing photos and videos—companies can use them to build communities around their products and services. When companies are able to achieve this level of engagement, they have achieved a social media engagement strategy that is thriving. If you want to build a community around your company's mission, start by building a presence on social media.
For example, a small business selling candles could post pictures of beautiful candle designs, give people tips on how to use them, and answer any questions they may have. People love to share content from companies they like, so don’t just sit back and wait for traffic to come to you; actively engage with your audience.
To grow your community, you need to make sure that you interact with your followers regularly. A few simple tricks include posting regular updates, responding to comments, and asking questions in your posts. In fact, all of these tricks are essential to boosting social media engagement.
4. Be Quick in Responding to Comments and Messages
When people leave comments on your blog, Instagram, LinkedIn, or Facebook page, respond quickly.
This is key to your social media engagement strategy. Users appreciate quick responses because they feel more connected to the person behind the brand. They also enjoy knowing that their feedback has been heard and appreciated.
Be sure to answer all questions, provide helpful information, and thank people for leaving comments. If you don’t know what to say, simply thank them for leaving a comment. It’s not necessary to reply to every comment, but it’s important to acknowledge each one. This will show users that you care about their thoughts and opinions.
If someone leaves a negative comment, don’t let it fester. Respond immediately by thanking them for sharing their opinion and explaining why you disagree or how you can help. This will help diffuse any tension and show that you care about what your customers think.
Keep in mind your company’s brand voice and identity as you communicate in the social media space. This means remaining professional, courteous, and—depending on your company’s style and personality—humorous too.
5. Use Hashtags Effectively
Hashtags are a great way to boost your social media engagement.
By using hashtags, you can increase the number of times your content appears in search results. Search engines like Google and Bing rank sites based on popularity. The more popular a hashtag is, the higher ranking in the search results it will appear.
In addition to increasing your visibility, hashtags are an effective tool for connecting with others who share similar interests. When you use a specific hashtag, you can follow other users and see what they are talking about. You can then join conversations and ask questions.
You should only use relevant hashtags when you’re promoting a particular event, product, service, or campaign. If you’re trying to promote something unrelated to your company, you shouldn’t use a hashtag at all.
You can consider encouraging your audience to use your hashtags too.
One way to do this is to ask your followers to share images of your product in use or of themselves enjoying whatever service you provide with an associated hashtag. You can then share tagged posts which boost your visibility and makes your audience feel included.
6. Ask Questions
Asking your customers fun or thought-provoking questions is another great way to boost your social media engagement.
People love to talk about themselves and share their ideas, so when you pose a question, you encourage them to do just that. Questions can be used to get to know your customer base better, generate leads, and even improve sales.
For example, you can create posts that ask for direct input from your followers. You might ask for their preference between two design ideas or you might ask for what features they would like to see in your next product launch.
This type of research helps you understand what kind of products your customers prefer and which ones they avoid. Plus, it gives your customers a chance to be a part of the company which fosters better engagement and loyalty.
7. Organize Social Media Contests
Contests are one way to drive social media engagement on social media platforms like Facebook and Instagram.
They’re easy to set up and can generate some buzz around your company, but they can also come with risks. For example, if you don’t properly organize and run the contest, it could lead to a negative reputation for your business.
The most important thing to consider when organizing a contest is ensuring it will actually generate interest among your target audience. It’s easy to start a contest but then forget about it once the deadline has passed. If you want people to participate in your contest, you need to give them something they really care about.
The best way to run a contest is to ask your followers what they want to see from the company. For example, if you want to promote a new product, ask them which features they would like to see in it. Then, offer those features in a prize draw. This will give you valuable feedback on what people really want.
Another way to drive social media engagement is by organizing a contest where people compete against each other to win prizes. This works particularly well if you have a product or service that people want but don’t know they want it yet.
For example, if you were selling shoes online, you could run a competition to see who could design the most attractive shoe. People would then share their designs with friends and family, which would increase awareness of the company.
8. Post Content Regularly
One of the most important things to remember about posting content is consistency.
If you want people to see it, then you need to post it often. But don’t just post anything— think about what you’re trying to achieve and who you’re targeting. The best way to engage people online is by creating engaging content.
This might include sharing interesting articles, videos, images, and infographics. It’s important to remember that not all posts will be equally successful, so it’s worth testing different types of content and seeing what works best.
Engaging content will keep people coming back to your page. It could be a video, photo, infographic, quiz, poll, listicle, or anything else that keeps people interested. This eye-drawing content needs to be posted frequently to maintain customer excitement over your brand.
You will need to find a balance between regular posting and oversaturation. Avoid posting too often that your audience feels like they’ve seen it all before. Over-posting can cause your audience to unfollow if you are hogging up too much of their newsfeeds or timelines. The best way to post content is to schedule it out at regular intervals. This will ensure you don’t miss any opportunities to share something new.
If you are struggling with content creation ideas and consistency then consider developing an editorial calendar.
Social media—when used correctly—can be a very powerful tool for reaching, nurturing, and growing your audience. However, it’s not enough to just post for the sake of posting, post sporadically, or (perhaps worst of all) to post and never respond to your audience.
In order to see real results, be sure to check off the basics such as proper hashtag usage, and writing relatable headlines. After that, you can branch out and explore what something like honing your brand voice or hosting a social media contest can do for your brand.
Social media marketing can, of course, be managed in-house—but when it makes more sense to reach out for help, a content marketing specialist or agency is a great way to go.
Partner With WriteForMe for Quality Social Media Content
If you are looking for content creation and social media engagement solutions then WriteForMe has your back. The content experts at WriteForMe are ready to craft, create, and publish high-quality content that suits your business's unique needs.
Contact us today to learn what WriteForMe can do for you.