Are you a business owner looking for ways to widen your reach and boost brand awareness? Do you want to generate and nurture leads, drive conversions, and increase your revenue? Or perhaps you want to retain your existing customers and build an army of loyal advocates? If you’ve answered “yes” to any of the above questions, it’s high time you start building a content marketing strategy. Even if you’re new to the world of digital marketing, you likely already know about the benefits of content marketing. It helps you hit the right chord with your target audience and establishes your brand as an industry authority. This, in turn, helps convert your audience into loyal customers and boosts your revenue. However, content marketing requires meticulous research, planning, and monitoring. Otherwise, your content might just get drowned amidst the clutter of mediocre online content. In this blog, we’ll briefly outline the different stages of content. But let’s first understand the importance of developing an actionable content marketing strategy.
Why You Need a Content Marketing StrategyIn today’s day and age, almost every business owner and digital marketer are trying their hands at content marketing. This, in turn, has resulted in an abundance of overly promotional and low-quality content all over the internet. Your target audience is likely already being bombarded with such content from different corners. Grabbing the attention of such an audience can be particularly challenging. The key is to publish relevant, high-quality, and valuable content that strikes a chord with your potential customers. Moreover, you must ensure that your content reaches them through the right channels at the right time of the day. It’s also essential to monitor how your content is performing and determine whether it’s delivering the desired results. That’s why it’s crucial to embrace a systematic approach to content marketing. In other words, you need a digital content marketing strategy to cut through the noise and hit the right ears. Here’s how you can get started:
1. Audit Your Existing ContentThe first step is to perform a thorough content audit and identify your top-performing content. It’ll help you understand the type of content that resonates with your audience. This involves analyzing your website traffic and finding the blog posts that garnered the maximum traction. You can use Google Analytics and Google Search Console for this purpose. Image via Google Search Console Even if you haven’t started a blog, you likely already publish content on various social media platforms. Take a look at various social media analytics to identify the topics that drive engagement. Likewise, if you have a YouTube channel, check out how your content has been performing.
2. Know Your AudienceThe next step is to define your target audience based on various demographics including age group, gender, profession, online activity, etc. It’s also essential to identify psychographic parameters such as dreams, aspirations, preferences, and pain points. This information will help you determine the type of content and subjects you should work with. It’ll also help you identify the most effective channels to grab the attention of your audience. Image via Digital Market Asia An effective way of understanding your audience is to take a look at social media analytics. You can find out the type of people who regularly engage with your content. It’s also essential to delve deeper into your audience’s psyche at each stage of the sales funnel and create individual buyer personas.
3. Define Goals & BudgetIt’s crucial to have a deep understanding of what you want to accomplish with your content marketing strategy. Your goals influence the type of content you’ll publish and let you measure the success of your strategy. Typically, you can set goals such as:
- Increase website traffic
- Boost newsletter signups
- Drive audience engagement on social media
- Convert subscribers into customers
4. Content CreationDepending on your target audience and goals, you can publish various content formats like:
- Blog posts
- Case studies