Tag Archives for content marketing

content performance metrics

How Creative Content Marketing Impacts the Next Marketing Technology Wave

Marketing Technology and Creative Content Marketing It’s the lunch hour, and you’re looking for a great meeting place to take one of your clients. Then, all of a sudden you stumble across a restaurant in…
internet marketing trend

The Six Steps to Developing Your Content Marketing Brand Voice

Your brand voice isn’t so much about what you say. It’s about how you say it. Sometimes it’s more compelling to show rather than to tell. With that in mind, here are several examples of…
content drives organic traffic

Don’t Waste Money on Search Engine Marketing — Find a Balance Between Paid Search and Content Marketing

Search Engine Marketing (SEM) can be a great way to boost traffic to your website or compound the positive effects of one of your latest marketing campaigns. But it’s all too easy to sink a…
social media content calendar

Key Strategies For Effective Content Marketing

The Case For Content Marketing 9 out of 10 B2B marketers use content marketing to reach their target customers.  This strategic marketing approach is focused on creating valuable and relevant content on a consistent basis. …
effective blog content tips

How To Get More Traffic To Your Website

If you’re willing to spend money,  paid search, display advertising, and social media ads will help build your brand and drive traffic.  Advertising works, but there’s a price to pay. It’s not the only way…
Essential content marketing

Why Is Content Essential in Marketing?

When you think of marketing, what comes to mind? If you’re used to traditional forms of marketing, then commercials, billboards, radio ads, and magazine spreads likely come to mind. In a sense, marketing is a…
Social and Content Marketing provide value

How to Use Content Marketing to Provide Value to Your Potential Customers

In the past, it was easier for a company to attract new customers with minimal marketing and advertising. But, over the last ten years or so, the buyer’s journey has transformed into an experience. If…
6 steps to creating content (1)

6 Steps to Creating Valuable Content Topics People Want to Read (and Share)

Why are more than half of professional marketers creating at least one piece of content daily? Maybe it’s because content marketing costs 62% less than traditional marketing and generates 3x the leads. Another (not so)…
Starter guide social Media

A Starter Guide to Social Media Today

Every good business today, no matter how big or small, relies on social media to promote its brand. Aside from being an easy way to get a brand’s name out there and boost business, social…
Key Content Marketing

Content Marketing for C-Level Executives

The key to reaching anyone in the business sphere is understanding a business’s interests. Creating content that connects with an audience means finding ways to match those interests and distributing it where they are likely…
Humor in Content Marketing

How to Use Humor in Content Marketing

More and more brands are attempting to spruce up their content marketing campaigns with humor – and we are not just talking about B2C brands. B2B companies are beginning to understand that the people they’re…
social media and content

How Content Creators and Social Media Managers Can Work Together

Let’s talk teamwork. No matter if it’s an office setting or a freelance team some content creators are already skilled at navigating their way around social media and vice versa. But for most, just because…
Why Blogs are important for business

Why Blogs Are Important For Your Business

As a business, no matter what product or service you sell – a blog can be a crucial aspect of your content marketing efforts. A business blog is yours. It is a channel you own,…
Hero Content

What Is Hero Content?

For a long time, businesses focused on building marketing campaigns with short-term results. Investing in ads was great decades ago when they were the only way brands could get their message in front of consumers.…
Content Marketing Thought Leadership

A Strategy for Crafting Thought Leadership Content Marketing That Connects

There’s a big difference between creating content marketing pieces and crafting thought-leadership. In marketing, you are creating content that attempts to move people to action.  You may want them to buy your product or service,…
SEO best practices

Create a Smarter B2B Content Marketing Strategy in 2019 with These 7 Expert Insights

Nearly two decades after the term “content marketing” was coined and brands began implementing the approach for their digital strategies, it’s easy to see why it remains one of the premier ways for B2B brands…