social media channels

The Best-Performing Social Media Platforms in 2023

Did you know that there are more than 3.6 billion social media users across the globe? This figure is expected to climb to 4.41 billion by 2025. Whether you’re an entrepreneur, a content creator, or a freelance professional, building an impactful presence on social media platforms is mandatory.

If you’re developing your social media marketing strategy, you’ll find a cornucopia of platforms. However, not all social media channels are worth your attention. It’s crucial to select the channels that best fit your target audience and business objectives.

Moreover, it’s essential to have a deep understanding of the best-performing social media channels at present.

Top Social Media Platforms of 2023

The world of social media marketing is extremely volatile. New platforms frequently emerge even as the existing ones keep introducing unique features. That’s why it is important to stay abreast of the most popular social media channels at any given time.

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Let’s take a look at the best-performing social media platforms of 2023:

1. Instagram

With more than 1 billion monthly active users, Instagram is one of the most widely used social media platforms. It’s especially popular among millennials and Gen Z, with more than 63% of Instagram users being 18 to 34 years of age. Moreover, according to a 2018 survey, Instagram users spent an average of 53 minutes per day on the platform.

Instagram is known for its stunning and visually engaging content. It’s ideal for new-age product-based businesses that want to target a younger demographic. In recent years, the platform has also introduced various creator-friendly features such as shoppable posts.


Image via Medium

The key to your Instagram success is high-quality images, graphics, and short-form videos. Make sure you supplement your content with meaningful and popular hashtags to further expand your reach. You can even collaborate with influencers and content creators on Instagram to connect with a wider audience.

2. Facebook

Facebook boasts a mammoth 2.7 billion monthly active users from all over the world. Whether you’re selling footwear and apparel or software applications, your potential customers likely already use Facebook. Nearly 58% of Facebook users in the U.S. are aged between 25 and 54 years. This makes it a great platform for targeting a slightly older demographic.

Despite recent controversies about privacy and security, Facebook continues to be one of the most popular social media channels. Insightful infographics, short videos, high-quality images, and animations perform best on the platform. While its algorithm often limits the organic reach of your content, you can leverage Facebook ads to boost brand awareness and drive conversions. Additionally, you should use Facebook groups to amplify engagement and build a community of loyal customers.


Image via Buffer

3. Twitter

Twitter is the go-to social media platform for checking out the latest industry trends and breaking news. While it only has 330 million monthly active users, Twitter boasts impressive engagement rates. For instance, 26% of users in the U.S. check Twitter several times throughout the day. Nearly 65% of Twitter users are above 25 years age with two-thirds of them being males.

If your target audience uses Twitter, they’re likely glued to the platform. It’s a great channel to highlight your brand values and ethics. Make your tweet snappy and witty and supplement them with visuals whenever possible.

4. LinkedIn

Despite having only 310 million monthly active users, LinkedIn has emerged as a leading social media platform. Its user base is predominantly male and comprises senior-level decision-makers. This makes it a great channel for professional networking. You can use it to get the attention of top-level executives who have the power to hire your services or purchase your product.

Well-researched blog posts, thought leadership articles, and industry news perform well on LinkedIn. You can also share relevant case studies, whitepapers, and industry tips. Don’t forget to build relevant connections and get endorsements from your existing customers.

5. TikTok

With more than 2 billion worldwide downloads, TikTok’s popularity has remarkably skyrocketed. While it’s often perceived as a social media platform for the younger generation, TikTok’s user base has been steadily growing in age too. The share of TikTok 25- to 34-year-old TikTok users rose from 22.4% to 27.4% between January and April 2023. The share of 35- to 44-year-olds grew from 13.9% to 17.1% during the same period.

Therefore, this is the right time for you to start building your TikTok marketing strategy. Instead of directly promoting your products, you should publish unique and interesting short-form videos. Keep an eye on the latest TikTok challenges and don’t hesitate to get quirky and imaginative.


Selecting the right platforms is a vital step in building your social media marketing strategy. However, the sheer variety of social media channels will leave you spoilt for choice. While Instagram and Facebook continue to rule the roost, new platforms such as TikTok are also gaining popularity.

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Andy Steuer

Andy Steuer

Andy Steuer is the Chief Marketing Officer at WriteForMe. Andy has been CEO, CMO, VP of Product for 8 fast-growing companies in his career. 3 of those companies became Top 10 Internet companies. Content Marketing has always been at the core to differentiate these companies from their competition. You can always schedule a 1 on 1 meeting with Andy by grabbing some time on his calendar here. List articles below that have Andy on the byline on the rest of the page. Here’s my calendar link: » More blog posts by Andy Steuer

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