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THE PROJECT Content Marketing for IT Company
Project summary:
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director of Radix Technologies Ltd. We deliver cutting-edge device and classroom management solutions.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WriteForMe?
They helped with content marketing.
SOLUTION
What was the scope of their involvement?
WriteForMe executes everything we need related to content marketing. I usually provide a brief on what we need and they create content for blogs, articles, white papers, leadership articles, and interviews.
What is the team composition?
At first, I worked with Jamie and Andy (Co-Founders). Then I was assigned an account manager named Erika (Operations Manager), but have recently started working with another account manager.
How did you come to work with WriteForMe?
They reached out to me via LinkedIn and Jamie offered to create a playbook for my business. They had clearly done research on what our business was doing and what we should focus on.
How much have you invested with them?
We pay $1,600 monthly (approximately $14,000–$15,000 in total).
What is the status of this engagement?
We started working with them in June 2020 and we’re still working with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I’m very pleased with WriteForMe. They’re professional and are doing a great job. The team that I work with has helped me build up our brand awareness. They’ve successfully increased traffic to our site, which has led to prospects, and eventually, paying customers.
How did WriteForMe perform from a project management standpoint?
They are very responsive and flexible. I work with them closely on a week-by-week basis. Every month, we send over a brief on all of the pieces we need them to write.
What did you find most impressive about them?
They always do their best to ensure that we’re happy.
Are there any areas they could improve?
I don’t think so. What they’re doing right now is perfect.
Do you have any advice for potential customers?
New clients should make sure WriteForMe is familiar with their business. It would be beneficial if they did demos to explain their products or services to WriteForMe. The more familiar they are, the better they will be able to deliver. Even as they continue working on the project, new clients should maintain their conversations at every update.
WriteForMe delivers high-quality content that has helped build the client’s brand awareness. As a result, they’ve increased traffic to the site and have generated quality leads. The team is communicative as well; they provide weekly updates to the client.