In today’s competitive market, it’s essential for your businesses to build a strong online presence. Irrespective of the scale and nature of your business, you need a powerful digital marketing strategy to connect with your potential customers. Whether you have dedicated resources to handle your marketing efforts, or not, we’ve compiled a plethora of free marketing tools that can kickstart your digital marketing strategy.

From finding the right keywords to identifying the most effective blog topics, you’ll find a tool for everything.

Without further ado, here’s a list of a few useful marketing tools to grow your business:

1. SpyFu

Competitor analysis is a crucial part of search engine optimization (SEO) and SpyFu is the right tool for this. You can use it to identify the keywords your competitors are targeting in their paid and organic search campaigns. You can even check out the ad variations they’ve used on Google Ads over the last 14 years. It’s a great tool to boost website traffic and develop your content strategy.

Image via SpyFu

2. SEMrush

SEMrush is a robust tool that covers every aspect of digital marketing, from SEO and content to social media and PPC ads. You can analyze a competitor’s strategy, identify your target keywords, and track your website’s performance. While it’s a paid tool, you can leverage the 7-day free trial to check it out.

Image via SEMrush

3. BuzzSumo

If there’s one tool that can lay a strong foundation for your SEO and content strategy, it has to be BuzzSumo. You can use it to identify the high-performing content in your niche. You can even find out how the content is performing on various social media platforms. Additionally, BuzzSumo lets you identify popular influencers in your niche.

Image via BuzzSumo

4. Yoast SEO Plugin

If your website is built on WordPress, the Yoast SEO plugin is one of the most useful tools you’ll find. It lets you optimize every web page and blog post using your target keywords. You can add keyword-rich meta descriptions, title tags, URLs, slugs, etc. Additionally, you can create an XML sitemap of your website to help search engines navigate and index key web pages.

Image via Yoast SEO

5. Ubersuggest

Ubersuggest is a powerful keyword research tool developed by digital marketing expert, Neil Patel. It lets you identify the most popular and relevant keywords (head terms as well as long-tail keywords) in your niche. You can also analyze and validate various keywords based on different metrics such as search volume and level of competition.

Image via Neil Patel

6. Moz Local

If you’re running a retail store or a small restaurant, you’d know the importance of optimizing your presence for local search queries. Moz Local is designed to help local businesses manage their online presence across various platforms and directories. Additionally, it provides you with plenty of valuable insights about your website’s on-page and off-page SEO. The tool is presently available for businesses in the U.S., U.K., and Canada.

Image via Moz

7. Trello

Trello is an amazing project management tool that facilitates smooth coordination between your team members. You can use it to manage your editorial calendar and ensure that everyone is on the same page. While it isn’t technically a marketing tool, it can be instrumental in organizing your marketing strategy across various channels.

Image via Trello

8. Answer The Public

Answer The Public comes in handy when you’re brainstorming ideas and topics for your content strategy. You can use it to identify trending questions and popular topics that will find traction among your audience. All you have to do is run a quick search with your target keyword.

Image via Answer The Public

9. Sniply

Do you often share content by industry thought leaders and influencers on your social media profiles? What if there was a way to use this content and drive traffic to your website? That’s exactly what Sniply lets you do. You can use it to add an eye-catching call-to-action (CTA) to any web page on the internet.

Image via Snip.ly

10. Mailchimp

Mailchimp is a popular email marketing automation tool. It lets you easily create visually stunning newsletters and send them to your mailing list. You can even segment your mailing list and schedule your email campaigns. Pricing on Mailchimp depends on the number of subscribers you add. You can use it for free for up to 2,000 subscribers.

Image via Mailchimp

11. Buffer

Publishing high-quality content is hardly useful if it doesn’t reach your target audience through the right channels. That’s why it’s essential to distribute your content across various social media channels to boost your reach. Buffer lets you easily connect multiple social media profiles and schedule your posts through a user-friendly dashboard. You can even monitor your posts and track various metrics like engagement, reach, etc.

Image via Buffer

12. Piktochart

Content marketing isn’t just about publishing lengthy and well-researched blog posts. Visual assets such as pictures and infographics play a critical role in grabbing a reader’s attention. Moreover, infographics also boost visibility and engagement on social media.

Piktochart is a simple tool that lets you create high-quality infographics in a few easy steps. The best part is that you don’t need meticulous graphic designing skills to use it. You can choose from various professional templates and customize them using your own copy, data, charts, etc.

Image via Piktochart

13. Google’s Free Tools

Google offers a bunch of powerful and user-friendly tools for content creators and digital marketers. Here are some of them:

Google Analytics

You can use Google Analytics to monitor your website traffic and analyze the performance of your SEO and content strategy.

Image via Moz

Google Keyword Planner

Google Keyword Planner is a useful tool that lets you identify relevant and popular keywords in your niche. It offers additional insights such as the search volume, cost, competition, etc. associated with a keyword.

Image via Google

Google Search Console

You can use Google Search Console to identify the keywords that your website already ranks for.

Image via Google

Have you used any other free marketing tools for your digital marketing campaigns? List your favorites in the comments section below.