social media templates

8 Effective Social Media Templates for Digital Marketers in 2023

Build a powerful social media strategy for your business by leveraging these eight effective social media templates. All while saving time and energy!

Having an active social media presence is a non-negotiable for today’s global landscape for online or brick-and-mortar businesses, irrespective of the goals and scale of a business.

Social media marketing isn’t solely about publishing engaging content once in a while or whenever it strikes your fancy.

Goal-oriented and result-driven businesses must have a concrete social media marketing strategy to increase brand awareness, generate more revenue, increase leads, and build a lasting relationship with existing customers. This involves taking the necessary steps, such as conducting social media audits, content planning, and analytics reporting, among others. Additionally, businesses must have a solid understanding of their target audience and identify their preferred social media channels.

These steps require meticulous planning and can be quite time-consuming. So having a few resources in play such as social media templates is simply strategic marketing as the right template helps save time and effort.

There’s no one-size-fits-all template that covers the entire gamut of a social media marketing strategy. Instead, it’s best to utilize a wide array of useful templates to simplify each step.

Here are our top social media templates for a successful digital marketing plan.

1. Social Media Strategy Template

You can use this template to outline your business objectives and KPIs (key performance indicators). Additionally, it helps link your objectives to your marketing goals. Here’s an example:

Social Media Strategy Template | Image: Hootsuite

2. Social Media Audit Template

Before you start building a social media content strategy, you must monitor how your existing content is performing across various social media channels. It highlights gaps in your strategy and helps you identify the right channels to connect with your audience. Additionally, it helps analyze whether any of your social media profiles are outdated.

Ensure the template includes the following details:

  • Your social media handles
  • Number of followers on each platform
  • Content publishing frequency
  • Reach & engagement metrics
Social Media Strategy Template | Image: Buffer

3. Audience Persona Template

If you want to connect with different segments of your target audience, you must create distinct audience personas for each segment. Think of it as a detailed description of your ideal customer including their likes, dislikes, aspirations, struggles, etc. It streamlines your content strategy and helps you create content that resonates with your audience.

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Audience Persona Template| Image: Sprout Social

4. Editorial Calendar Template

An editorial calendar outlines your overarching content strategy across different channels. It helps your team members plan and schedule content for the coming months. It should include:

  • Topic/title of the content
  • Author/creator of the content
  • Campaign name
  • Type of content
  • Deadline
  • Date of publishing
  • Status
  • Distribution channels
  • Call-to-action (CTA)
Blog Editorial Calendar | Image: Hubspot

5. Social Media Calendar Template

A social media content calendar is instrumental in consistently creating and publishing outstanding content. It outlines your daily content creation and publishing schedule across different social media platforms. Moreover, it helps collate your social media content assets and makes it easier to repurpose them.

It should include the following information:

  • Date & time of publishing
  • Caption
  • Image
  • Link to be included in the caption
  • Campaign name

We recommend that you create separate content calendar sheets using Google Sheets or Microsoft Excel for each social media platform.

Social Media Calendar | Image: Hubspot

6. Social Listening Template

Social listening is the practice of identifying and monitoring conversations about your brand on various social media channels. Keeping a template ready helps you track your brand name mentions and tags to understand how your brand is being perceived. A social listening template should include the following details:

  • Social media platform
  • Post title
  • Date & time of publishing
  • Type of content
Content Review Template | Image: Content Marketing Institute

7. Social Media Analytics Template

Monitoring your social media campaigns involves tracking and interpreting copious amounts of data. That’s why you need a social media analytics template to consolidate various metrics and evaluate the performance of your campaigns. It should include metrics such as:

  • Net increase/decrease in follower count
  • Reach
  • Views
  • Engagement metrics (likes, comments, and shares)
  • Link clicks
Social Listening Template | Image: Hootsuite

8. Social Media Reporting Template

Analyzing a plethora of data to evaluate a social media campaign’s performance may not be everyone’s cup of tea. For instance, your boss or client doesn’t want to know how much traction a video garnered. Instead, they’re interested in finding out whether the video helped them accomplish their goals.

Success Snapshot | Image: Hootsuite

Customize Social Media Templates According to Marketing Goals

Whether you’re a one-person army or a large team, social media templates come in handy at each step of your social media marketing plan. Customize each template according to your goals and target audience.

Partner With WriteForMe

Contact the content marketing experts at WriteForMe for help with devising a content plan and putting together an effective content calendar.

Reach out today to request a FREE Content Marketing Playbook!

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Andy Steuer

Andy Steuer

Andy Steuer is the Chief Marketing Officer at WriteForMe. Andy has been CEO, CMO, VP of Product for 8 fast-growing companies in his career. 3 of those companies became Top 10 Internet companies. Content Marketing has always been at the core to differentiate these companies from their competition. You can always schedule a 1 on 1 meeting with Andy by grabbing some time on his calendar here. List articles below that have Andy on the byline on the rest of the page. Here’s my calendar link: » More blog posts by Andy Steuer

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